VIDEO: ActiveCampaign Review: Features, Pros & Cons, and Alternatives

activecampaign is a marketing automation software system that can help you manage a number of different marketing automation functions from one platform if you're in the market for a marketing automation software you'll want to consider activecampaign but if you're just starting your search we can help use our product selection tool at technologyadvice.com to get a free list of marketing automation software recommendations click the link in the description below to get started activecampaign bills itself as the number one customer experience automation platform activecampaign aims to consolidate email marketing marketing automation and crm tools all under one system there are four plans available for activecampaign with each progressive plan allowing more users and more functionality the professional plan is the most popular selection and includes features like a dedicated onboarding specialist split automation and advanced reporting there is no free version of activecampaign but they do have a free trial available for new users activecampaign is available as a web-based solution and is accessible via windows mac or linux and on mobile devices with either android or ios activecampaign comes with a number of features to help you manage marketing automation functions email campaigns are a major focus of active campaign there are several configurable email templates you can use to fine-tune your campaigns as you see fit triggered emails allow you to automatically send communication based on different events in the business cycle including site visits purchases or other engagements segmenting your audience and customizing dynamic content allows you to populate your email campaigns with the information your customers want activecampaign utilizes a user-friendly drag-and-drop marketing automation platform with this tool you can grab different triggers and actions to create an automated workflow this workflow can expand and cover your entire customer life cycle giving you a bird's eye look at all of your automations with a single view activecampaign also applies automation to crm and sales granting efficiency and convenience by keeping lead information within activecampaign you have a single point of reference for contact information and lead activity automated contact management cuts out the risk of letting contacts and updates slip through the cracks activecampaign also features a lead scoring function that ranks your contacts to tell you which of those leads are best to focus on activecampaign is a top-rated product but it still comes with its pros and cons one of the strongest pros of activecampaign is the ease of use specifically the drag-and-drop automation platform another pro that is often commented on is how friendly and useful the active campaign experts and support center are because there's a lot that you can do with the system it can be hard to pick up on the tools and terminology when you start that said there are plenty of training videos available and the professional plan includes a dedicated onboarding specialist reviews state that some of the features still feel like they're in an early stage citing the form builder and crm functions in particular it's a good idea to get multiple quotes before choosing a marketing automation solution if you're interested in activecampaign you might also want to consider sharpspring constant contact keep and hubspot marketing hub still not sure if activecampaign is right for you use our product selection tool at technologyadvice.com to get a free list of marketing automation software recommendations click the button on the left to get started

This transcript was generated automatically from the video's captions and may contain errors.