January 9, 2023
Understanding Differences in B2B Buying Groups
When companies need to add software to their technology stack, they typically form a buying committee made up of different people who will be affected by the decision. The...
When companies need to add software to their technology stack, they typically form a buying committee made up of different people who will be affected by the decision. The...
An increasing number of B2B revenue organizations are aligned around their product and customer lifecycle. Marketing generates awareness, sales closes deals with customers,...
The B2B software buying experience is complex, and as the market becomes more crowded, that complexity only increases. This is problematic for both vendors and buyers. Buyers...
Branding might be the most undervalued aspect of B2B marketing. Just take a look at any list of the dominant brands in the world, and you might see a B2B brand or two, but...
Most marketers are familiar with the terms “brand awareness” and “demand gen” as goals, but they typically fall into separate campaigns. And while that’s a good...
The number of emails B2B buyers get can seem overwhelming. Overall, consumers receive over 306 billion emails per day. Despite this, email marketing continues to work for many...
Twenty years ago, software vendors that wanted to sell into an enterprise organization would target the tech team and its leadership. They could develop and distribute...
One of the challenges B2B marketers face today is the perception that their brand is boring. As a new generation of B2B buyers takes control of the market, many of the tried...
A surprising number of the daily activities that take place on revenue teams remain manual. Sellers still create reminders to follow up with prospects or customers. Data is...
Everyone needs cybersecurity — from enterprise corporations down to small businesses. Any size company can fall victim to a cyber attack, and the results can be disastrous....
As of the beginning of 2022, there were nearly four billion total social media users across all platforms, with the average user having accounts on seven social networks. That...
Some people encounter a problem at work with no obvious solution and find a workaround. Others see roadblocks as part of their job or the task at hand and learn to deal with...
Every business needs to think about cybersecurity. As a result, there’s a huge market for the growing number of vendors selling the tools and platforms that help keep...
Spending on native advertising is expected to reach nearly $100 billion next year, yet only 47% of marketers are confident that it works. That lack of confidence likely stems...
As B2B (business-to-business) marketers, we’re always looking for the next channel, tactic, or piece of technology that will make our lives easier, enhance our marketing...