Key takeaways
- Builderall is a better fit for startups and social media-heavy strategies, thanks to its lower pricing tiers and wide range of third-party integrations.
- ClickFunnels stands out for funnel design and developer tools, offering a drag-and-drop editor plus robust API and webhook functionality.
- Choose Builderall for affordability and flexibility, but go with ClickFunnels if you want a more polished funnel builder and advanced automation features.
Builderall and ClickFunnels are email marketing and automation platforms that each offer plenty of features for marketers. If you’re startup or small business and don’t want to break the bank, or you have a small email team, Builderall could be a great fit. If your developer team wants to play with APIs and really dig in deep, ClickFunnels has plenty of functionality; but its drag-and-drop funnel builder also makes it a fit for marketers without a coding background.
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Starting price
$17/month with the Core plan
$97/month with the Launch plan
Best for
Social media; low pricing plans
Easy funnel design; dev tools and APIs
Templates
Yes
Yes
Third-party integrations
Plenty
Some
API and developer tools
Limited; mobile app developer available
Yes; Webhooks available
Email editor
Yes
Yes
For more information
Builderall vs ClickFunnels overview
Builderall: Best for social media features and startup pricing
Builderall is a marketing suite for websites, email, funnel building, and eLearning. A few of its key highlights include auto-response to comments, webinar and quiz builders, and two-factor authentication.
Builderall also works with multiple social media sites, like WhatsApp and Instagram, as well as browser and phone, so it’s a solid option if you’re looking for a cross-platform marketing solution. The Advanced and Premium plans offer chatbot functionality for Messenger and Instagram, and Builderall also has autoposting for social channels — great tools for busy marketers looking to enhance their social strategy.
Pros
- Plenty of social media featuresIntegrates with WordPress and WooCommerceNo contract required to purchase
Cons
- API integrations are limitedNo info on training video or guided setup options Overall user sentiment isn’t too impressive
Read more: Leadpages vs ClickFunnels: Which Is Best for You?
ClickFunnels: Best for easy funnel building and developer tools
ClickFunnels is a marketing automation platform with a focus on straightforward funnel design. Its drag-and-drop editor makes it easy for non-developers to craft marketing funnels. ClickFunnels also stood out to me because of its API and webhooks technology: if your developer team wants to play with APIs and really dig in deep, ClickFunnels has plenty of functionality. I’d recommend checking out ClickFunnels whether you’re a team of no-code marketers or a group of experienced devs.
Pros
- Developer API and webhooks Low-code drag-and-drop funnel editorSecurity features like 2FA and access controls
Cons
- Developer API and webhooks Low-code drag-and-drop funnel editorSecurity features like 2FA and access controls
Builderall vs ClickFunnels: Pricing
Builderall and ClickFunnels have similar costs when you compare Builderall’s Advanced and Premium plans to ClickFunnels’ Launch and Scale plans. However, Builderall has better options for smaller teams or startups with its Core and Essentials plans. Consider Builderall if your small business is starting email marketing with only one website. If you’re a large enterprise and have 10-20 users who will need access to your marketing software, check out ClickFunnels, particularly the Optimize or Dominate plan.
Builderall pricing
Core ($17/month)
- 1 published website and domain included
- DNS Manager
- Exit intent popup
- Live chat for website
Essentials ($47/month)
- 3,000 subscribers
- 3 domain connections
- 50,000 sent emails per month
- WordPress and WooCommerce integrations
Advanced ($97/month; up to 3 team members)
- 10,000 subscribers
- 3 GB of storage
- 5 published websites
- eLearning capabilities
Premium ($247/month; up to 10 team members)
- 100,000 subscribers
- 10 published websites
- Webinar and quiz builders
- Video hosting capabilities
ClickFunnels pricing
Launch ($97/month)
- Two team members and 10,000 contacts
- Five custom domains
- Up to 50,000 emails per month
- Up to three courses supported
Scale ($197/month)
- Five team members and 75,000 contacts
- Unlimited custom domains
- Custom code editor
- Access to webhooks and ClickFunnels’ API
Optimize ($297/month)
- 10 team members and 150,000 contacts
- 10 courses
- 10 different workspaces available
- Up to 750,000 emails per month
Dominate ($5,597/year; annual-only plan)
- 20 team members
- AI for up to 10 million words
- 1.2 million emails per month
- VIP customer support, including coaching sessions
Builderall vs ClickFunnels: Audience and analytics
Builderall audience and analytics features
Builderall boasts a solid selection of audience and analytics tools, including contact forms and subscriber list creation. Its funnel tracking is a bit more basic, but you get some functionality through the Funnel Builder and Builderall’s social proof popup tool. The Funnel Builder aims to segment offers appropriately depending on customer needs.
ClickFunnels audience and analytics features
ClickFunnels’ set of audience tools is strong, with email list segmentation, contact list building, and real-time updates for daily sales and launches. It’s also designed to send emails directly to inboxes and avoid spam folders. ClickFunnels is a great choice if you’re looking for advanced email features.
Verdict
ClickFunnels wins for more full-featured audience targeting and management. Both vendors’ click and conversion tracking functionality is a little unclear, so I recommend digging deeper if those are important features for your team.
| Builderall | ClickFunnels |
| Builderall boasts a solid selection of audience and analytics tools, including contact forms and subscriber list creation. | ClickFunnels’ set of audience tools is strong, with email list segmentation, contact list building, and real-time updates for daily sales and launches. |
Builderall vs ClickFunnels: Integrations and extensibility
Builderall integrations and extensibility
Builderall’s e-commerce integrations include WordPress and WooCommerce. It also has 50+ third-party integrations with a variety of social, e-commerce, and payment applications. I recommend Builderall for teams that want to connect their email marketing platform to a lot of other apps. Its API integrations and tools for developers are a little limited, though you can still use Builderall to set up your own mobile app.
ClickFunnels integrations and extensibility
If you want to give your dev team lots to work with, ClickFunnels is a great option — you can set webhooks to trigger automations and develop custom integrations using the API. ClickFunnels partners with Zapier, a popular integration provider, to help you more easily connect your business apps. ClickFunnels’ list of third-party integrations is more limited than Builderall’s, but its integration partners include Slack, ActiveCampaign, HubSpot, and MailChimp.
Verdict
Builderall wins for a variety of third-party integrations; ClickFunnels wins for broader API and developer capabilities.
| Builderall | ClickFunnels |
| Builderall’s e-commerce integrations include WordPress and WooCommerce, plus 50+ third-party integrations. | ClickFunnels’ list of third-party integrations is more limited than Builderall’s, but its integration partners include Slack, ActiveCampaign, HubSpot, and MailChimp. |
Alternatives to Builderall and ClickFunnels
Builderall and ClickFunnels aren’t sounding like the right option for you? Consider ActiveCampaign, GetResponse, or Klaviyo — three popular marketing platforms — instead.
ActiveCampaign
ActiveCampaign’s reporting and analytics functionality, with features like contact targeting and shareable dashboards, makes it a great choice for teams that want top-notch collaborative reports.
GetResponse
If you’re looking for a provider with strong security features, GetResponse offers two-factor authentication and performs regular security audits, unlike both Builderall and ClickFunnels. It also has ecommerce integrations with products like Shopify and WooCommerce.
Klaviyo
Klaviyo is a bit more up front about conversion tracking, so if that’s an important feature for you, I’d suggest checking out Klaviyo instead of Builderall or ClickFunnels. It also has a free tier, which can be helpful for startups or small businesses with limited email lists.
Do you actually need newsletter software?
There are a few major reasons your business needs email newsletter software:
- You’re scaling quickly, and the number of people you need to email is increasing rapidly.
- Your sales and marketing teams are burnt out from spending too much time on manual correspondence.
- You’re struggling to send your existing subscribers the content that actually engages them.
- Your current email strategy just doesn’t cut it.
Really, email newsletter and email marketing software can be beneficial for all businesses, regardless of criteria. If you’re using it well and tailoring it to your organization’s needs, newsletter software can be a powerful tool to grow and engage your audience.
Can you just use Gmail? Here’s why that breaks down fast
Gmail is a useful tool for solopreneurs or individuals who are just starting their own business, but for advanced email marketing features, it won’t be enough. Gmail lacks a funnel builder and other advanced features that Builderall, ClickFunnels, and similar software have.
And while it integrates with other Google tools — like Google Ads — to track conversions, it could be challenging to switch software if your business ever decides to move away from Google Workspace.
FAQs
Can ClickFunnels or Builderall replace your website?
Email marketing and funnel building suites like Builderall and ClickFunnels allow you to create websites and supplement your existing sites, but I don’t recommend using them in place of a website. Having your own site is helpful in case you ever decide to cancel your subscription to a marketing automation platform — then you won’t be locked into a specific vendor.
Do you recommend ClickFunnels or Builderall to build sales funnels?
If you need a low-code, simple funnel builder, I recommend ClickFunnels — its funnel editor is drag-and-drop, which is helpful for inexperienced users. Builderall is a good choice if you want advanced options like A/B testing and tagging for your funnel pages.
What are the main pros and cons of Builderall and ClickFunnels?
A couple of Builderall’s pros are its inexpensive pricing plan options and number of third-party integrations. However, its security options are a little limited. ClickFunnels, on the other hand, undergoes security audits and has advanced API features for developers. It’s a bit more expensive per month, though, and doesn’t have as many integrations as Builderall.
