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Zoho CRM

A popular CRM software at a reasonable price.
our rating 4.5 out of 5 Stars

Zoho CRMProduct Overview

  1. About Zoho CRM
  2. Pros of Zoho CRM
  3. Cons of Zoho CRM
  4. Breakdown of core features

Zoho CRM software product overview

Zoho CRM is a popular customer relationship management system from the software company Zoho. Headquartered in Chennai, India and with offices around the world, Zoho makes over 25 different business software products, all of which integrate with Zoho CRM. Over 10 million people use Zoho products.

Zoho CRM is a cloud-based application that includes tools for pipeline management, team collaboration, marketing automation, analytics, artificial intelligence, and more. Zoho offers a full suite of developer tools, including a REST API, a Developer Edition of Zoho CRM, and web and mobile SDKs. This CRM also supports integrations for Google Drive, DocuSign, Mailchimp, LinkedIn, and more.

Pros of Zoho CRM

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Zoho CRM users report easy customization, quality of integrations, and price as the biggest pros of this system. The system is easy to customize out of the box, but developers can take this several steps further using the Zoho CRM Developer Edition. Other Zoho apps play well with Zoho CRM, and integrations with third-party systems are easy to set up and operate smoothly.

Cons of Zoho CRM

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Users report two main drawbacks with Zoho CRM: load times and limited customizability. While this system works well, it does tend to run slower than comparable CRMs. Ease of customization works in Zoho’s favor, but the system doesn’t offer as much room for customization as Salesforce, for instance.

Breakdown of core features

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Pipeline management

Pipeline management in Zoho CRM lets users identify, score, and assign leads to sales people. This feature also includes contact management, deal management, and account management to show sales teams more information about their customers.

Marketing automation

Marketing automation in Zoho CRM helps sales teams generate new leads, create and run ad campaigns, and manage email campaigns. Zoho’s integration with Google Ads shows users which ad groups convert to the most sales. Users can also integrate Zoho CRM with Mailchimp and Zoho Campaigns to create and send emails, surveys, and drip campaigns.


Zoho CRM helps sales teams turn their data into meaningful insights. Using the analytics feature, users can build custom reports, create dashboards, and make sales forecasts. Zoho CRM also offers a territory management tool, which lets users segment customers by geographic location.

Alternatives to Zoho CRM

Learn more about other CRM software by exploring the following products, or review specific types of CRM software including real estate CRM software, CRM software for small businesses, financial services CRM software, and social CRM software.

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

1 Freshsales

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Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to- attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities.

Learn more about Freshsales

2 Kintone

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Kintone’s no-code platform lets sales teams easily build a custom CRM to track prospect data, task handoffs, and pipeline insights in one central place. Create database apps outfitted with the unique information you need to know about your prospects–and then connect those apps with customizable workflows that let you assign and track those future customers from lead capture to close. Over 23,000 companies trust Kintone to achieve their business goals.

Learn more about Kintone

3 Zendesk Sell

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Zendesk Sell is sales CRM software that helps you close more deals. This sales platform tracks all your customer interactions in one unified interface. It's quick to implement and easy to use: 70% of companies are able to get Sell up and running in 7 days or less. Your teams will be able to focus on selling not admin work and can spend less time on data entry. 80% of customers agree that Zendesk has made their teams more efficient.

Learn more about Zendesk Sell

(Last updated on 04/14/2022 by Forrest Brown)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses




Features and Integrations

  • Contact Management
  • Customer Management
  • Lead Management
  • Sales Forecasting
  • Task Management
  • Custom Fields / Forms
  • Email Marketing
  • eCommerce
  • Order Management

Platform Features

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  • Analytics
  • Dashboards
  • Mobility
  • Cloud Platform
  • Mobile Application
  • Collaboration Tools
  • Document Management / Sharing
  • Real-time Analysis
  • Time Tracking
  • Access Control
  • API
  • Automatic Notifications
  • Report Builder
  • Google Drive
  • Social Media Integration
  • eCommerce Integration
  • Microsoft Outlook
  • Zapier
  • Gmail
  • Google Calendar
  • Mailchimp
  • Docusign
  • QuickBooks
  • FreshBooks
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