Square product overview
Square Point of Sale is a customizable mobile POS solution for iOS and Android devices that connects every business aspect. It has an intuitive platform that can be used without training. Square allows businesses to sell anywhere and accept every kind of payment: recurring, online, contactless, or in person.
Square provides businesses with the tools needed to run and grow the company. Businesses can accept payments through debit and credit cards, EMV chip cards, and Apple Pay. The POS lets business owners see money in their bank account in one to two business days. It can be used to keep track of sales and inventory in real time, manage items and employees, and view analytics about the business.
The solution offers an integrated service for the entire business, from registers to reports on laptops. Square is built for businesses of all shapes and sizes. It is a combination of hardware and a proprietary app that can be used on mobile devices.
Pros of Square
- Square allows users to add a synced online store without coding knowledge. Businesses can also accept payments remotely, over the phone, or on the computer.
- The system tracks customer’s preferences and purchases with every card swipe. From there, businesses can create more personalized marketing strategies and loyalty programs to keep them coming back more often.
Cons of Square
- Some users encountered issues with connecting devices to the app.
Breakdown of core features
Square facilitates various payment methods. It lets businesses accept credit cards: Visa, Mastercard, Discover, American Express, and rewards cards—all at the same rate. The Square Reader supports contactless payments, chip cards, Apple Pay, and Google Pay. The software also offers plastic gift cards that are integrated into the POS system and Square Dashboard. Square gift cards are simple to sell, redeem, track, and reload.
With Square, businesses can store payment details for regular customers and save time at checkout. Custom invoices can be sent straight from the POS on a mobile device or from a laptop right to the customers’ inboxes. Custom or itemized refunds are processed for payments directly from the POS system or online Square Dashboard.
Square has features for dispute management, too. Active disputes are tracked via the Disputes Dashboard. The system also monitors payments for suspicious transactions.
The POS lets businesses customize checkouts to keep the line moving and the customers happy. It has item modifiers for any add-ons or special requests. Modifiers applied to items will display on receipts. Retailers can also access frequently used items, discounts, or categories. Items can be grouped into categories for better organization of the item library and in-app reports. Multiple items can be uploaded and managed at once from the online Square Dashboard with the bulk import tool.
Square provides features for refunds, offline payments processing, and digital and printed receipts.
The solution offers POS hardware items, including Register, Stand, Terminal, and Reader for contactless and chip. The Square Reader is the most advanced innovation from Square. It can be plugged into the Square Stand or connected wirelessly to a mobile device.
Square also has a Reader for magstripe and different POS accessories, from cash drawers and bar code scanners to printers and scales.
Retailers can discover new insights about the business with Square Analytics and advanced reporting options. Square’s in-app sales report feature enables businesses to access top-line metrics such as gross sales, sales count, and refunds right from the app.
The inventory management feature includes low-stock alerts. The system sends users a daily email detailing items that are low or out of stock. Inventory stock levels can be exported at any time to a printable spreadsheet with the downloadable reports.
Square’s location management feature lets businesses manage multiple locations from the online Square Dashboard. Unique business profiles can be created for each location with specific business hours and individual bank accounts or tags to differentiate transfers.
(Last updated on 06/08/2021 by Liz Laurente-Ticong)