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All-in-one ecommerce marketing
our rating 4.5 out of 5 Stars

OmnisendProduct Overview

  1. About Omnisend
  2. Pros of Omnisend
  3. Cons of Omnisend
  4. Breakdown of core features

Omnisend product overview

Omnisend is a user-friendly platform for e-commerce email marketing, SMS, and automation. It removes the busywork of engaging, converting, and reactivating e-commerce customers with straightforward email marketing, automation, and multiple available channels.

Omnisend empowers e-commerce businesses to make their marketing relevant by sending personalized messages to the right person at the right time, using the right channel. For shoppers, that means tailored messaging and a unique online shopping experience. And for marketers, it offers the power to rise above the promotional noise and get better results.

The software is purpose-built for nimble e-commerce businesses. It allows marketers to expand on newsletters and boost sales with automated emails, segmentation, and the added potential of SMS.

Pros of Omnisend

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  • Omnisend drives sales on autopilot. It enables businesses to increase sales with pre-built automations for cart abandonment, welcome series, and transactional emails.
  • The platform improves targeting. Marketers can segment customers based on their shopping behavior to enhance conversions with well-targeted, personalized emails and texts.

Cons of Omnisend

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  • According to users, some features of the platform can be confusing.
  • Users also commented that Omnisend offers limited customization options.

Breakdown of core features

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Email campaigns

Omnisend lets users create on-brand, shoppable emails in no time. The platform’s template library facilitates the creation of professional emails without any coding. Users can customize emails to fit their brand, add products and dynamic discount codes, and save them as presets for the next campaign.

E-commerce automation

The software’s Automations Library has pre-built workflows for every step of the customer journey — from cart recovery and welcome messages to customer reactivation. With drag and drop workflow editing, users can adjust and visualize the sequencing or build one from scratch.


Businesses can fully leverage customer data with Omnisend. Marketers can use complete contact data to personalize messages, improve targeting, and increase conversions. Additionally, users can segment contacts based on customer lifecycle stages, shopping and on-site behavior, and message engagement.

Popups and forms

Omnisend allows businesses to capture visitors’ contact details with customizable, TCPA and GDPR-compliant forms and engage them with automated messages.

(Last updated on 02/02/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses





  • Marketing Automation
  • Pre-built Workflows
  • Automation Editor
  • Email Marketing
  • Email Templates
  • Email Builder
  • SMS
  • Web Push Notifications
  • Popups and Forms
  • Reports
  • Segmentation
  • Audience Sync for Ads


  • Shopify
  • Shopify Plus
  • BigCommerce
  • Magento
  • WooCommerce
  • Gorgias
  • Intercom
  • LiveChat
  • Re:amaze
  • Tidio
  • 29Next
  • CV3

Pricing Model

  • Standard
  • Pro


  • English