Moz Pro product overview

Moz Pro is an all-in-one SEO solution that enables web pages to rank higher, drive qualified traffic, and run high-impact SEO campaigns. It provides companies with tools for local SEO, enterprise SERP analytics, and an API. From targeting the right keywords to creating custom reports, Moz Pro removes SEO complexity.

The platform gives a holistic picture of how the brand ranks for its keywords. It ensures maximum potential to rank target keywords by auditing page content and recommending specific improvements. Furthermore, Moz Pro tracks the site’s and the competition’s ranking. It monitors local and national searches so organizations can gain a clear view of what searchers everywhere see.

Pros of Moz Pro

It gives users access to a community of Moz Associates and SEO experts from around the globe.
With Moz Pro, users can find out what content to create next. The system brings custom suggestions based on other pages that rank for the business’s keywords.

Cons of Moz Pro

The software offers a broad set of features that some users find overwhelming.

Breakdown of core features

Keyword research

Moz Pro’s Keyword Explorer streamlines workflow and improves how users discover and prioritize the best keywords to target in less time. Users can seamlessly add to, manage, and create keyword lists in one place. Additionally, SEO specialists can categorize, prioritize, and compare keywords and phrases to fine-tune the keyword and content strategy. With this feature, organizations can find better keyword opportunities by seeing thousands of intuitive suggestions and comparing keywords for which sites rank from an extensive, credible online database of high-quality English keywords and fresh SERP data.

Rank tracking

Moz Pro tracks the site’s keyword ranking performance and overall visibility on the SERP over time, so the business knows what’s working and what’s not. Moreover, it tracks competitors’ movement on the SERP to uncover gaps in their strategies and build on the organization’s.

Moz’s SEO metrics provide a comprehensive snapshot of keyword rankings over the week, month, or a specific range of time. Users can track desktop rankings across the top search engines in over 200 countries. The software lets users compare US mobile and desktop down to national and local levels.

Site crawl

The software enables users to find and learn how to fix common technical SEO issues that may impede the site’s ability to receive high-quality traffic, rank, or be indexed by search engines. Moz Pro monitors a wide range of site issues like broken redirects and missing title tags, letting users prioritize which problems to fix first for maximum effectiveness. It crawls large sites and keeps track of new and recurring issues over time. It automatically crawls weekly and alerts users to any new and critical issues so they can fix them before they cause major problems.

Custom reports

Creating reports in Moz Pro allows users to communicate the status, impact, and value of work to the team, manager, and clients in an understandable way. The software has visual aids that simplify translating wins, losses, and opportunities to go after. Users can schedule reports to send automatically and run and export PDF/CSV reports covering search rankings, links, site crawl data, and the competition.

Team members can drag and drop Moz Pro charts and graphs and add their notes, observations, and company logo. They can choose from the software’s report templates to reduce the time spent on reporting. From a competitive analysis report to a site audit report, users can share data with stakeholders with the click of a button.

(Last updated on 06/22/2022 by Liz Laurente-Ticong)