MaropostProduct Overview
Maropost product overview
Maropost is an eCommerce and multi-channel marketing platform that provides software and support to equip businesses to execute their customer journey better. The platform includes online and retail commerce, marketing, service, and payments management products that start and scale to meet customers’ needs at any stage of growth.
Maropost’s unified platform offers tools to improve the way businesses connect, market, and sell to customers. Its all-in-one ecommerce solution, Commerce Cloud, empowers B2B and multi-channel companies to scale fast. It brings inventory management, order management, and shipping labeling capabilities. Maropost Marketing Cloud software allows businesses to automate their marketing needs all in one place, including email, SMS, web, and social media. It also includes customer journey maps, deliverability tools, segmentation, and personalization features. Maropost Service Cloud, the platform’s service solution, enables businesses to automate how they connect with customers in real-time, supporting requests and needs. Maropost Service Cloud comes with a knowledge bot, chatbot, tickets, and live chat features.
Pros of Maropost
- The platform receives monthly releases with new features available to all customers, ensuring that businesses get optimum marketing tools.
- Its deliverability score and spam checker increase inbox rates, It also comes with detailed reporting tools that simplify inbox monitoring.
Cons of Maropost
- Its comprehensive features are best suited for businesses with multiple marketing channels. It is not ideal for companies with a small email database or just a few channels.
- Some users reported issues with the software’s email drag-and-drop builder.
Breakdown of core features
eCommerce
Maropost Commerce Cloud is a B2B and multi-channel solution that brings together eCommerce, inventory management, order management, and shipping labeling. By consolidating the key components of B2B and multi-channel ecommerce, the software streamlines business scaling and allows customers to focus on growth.
Email marketing
Marketing teams can send numerous personalized emails with 98% deliverability, dynamic content, segmentation, and smart scheduling with Maropost. Its email marketing feature offers a 360-degree view of each customer, letting marketers create unique experiences. Moreover, teams can segment, schedule, and develop dynamic content based on unified customer data. Maropost also has a drag-and-drop tool to map email design frameworks and add text, images, and buttons without HTML knowledge.
Multi-channel automation
The Journey Builder automates all marketing needs, including email, SMS, web, and social media. Users can trigger emails, unique coupon codes, mobile notifications, and SMS messages at every stage of the customer lifecycle—then set campaigns and content on autopilot to deliver a positive customer experience.
Online store
Maropost provides a complete content management system that enables businesses to build and manage a content-rich, dynamic website with enterprise-level ecommerce functionality. Companies can add a blog, buying guides, articles, forms, and products to an unlimited number of product categories. They can create a custom online store from scratch or select from Maropost’s range of professionally-designed templates, ready for customization to match the brand and messaging.
(Last updated on 08/31/2022 by Liz Laurente-Ticong)
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