Linda product overview
Linda is a cloud-based marketing automation platform for LinkedIn Sales Navigator built to optimize B2B sales, marketing, and communications. The solution enables companies to scale personal outbound and inbound activity on LinkedIn for teams or clients.
It connects business data with all LinkedIn premium tools and lets marketing teams deliver personalized campaigns. Linda integrates outreach and communication on LinkedIn into marketing and sales activities.
The platform allows businesses to measure and manage users and campaigns from a unified account and build meaningful relationships with prospects, customers, and influencers. Linda works with agencies, service providers, and large teams across the globe.
Pros of Linda
- Linda enhances organic marketing strategies by building an opt-in audience for the brand.
- It protects data security and privacy. The solution is compliant with all current international data regulations, including GDPR.
Cons of Linda
- It doesn’t automatically source the email address of LinkedIn connections.
- Linda is not compatible with LinkedIn’s free version.
Breakdown of core features
Live updates and actions
Linda sends notifications whenever people respond to campaigns, allowing marketing teams to engage at the right time and make the most of every opportunity. It can automate connection requests to grow networks.
The platform lets businesses craft relevant, personal, and human-to-human communication to start valuable relationships. Its automated tasks and interactions have a human touch and imitate human behavior.
Linda allows businesses to run multiple campaigns across various users simply, safely, and securely. Marketing teams can plan, execute, manage, and measure campaigns from the platform. Users can deliver drip sequences of up to 99 messages. Linda improves connection and inbound response rates.
(Last updated on 07/09/2021 by Liz Laurente-Ticong)