Product Quick Facts
LeadLeader produces a leading marketing automation analytics software that turns a company’s website into their most powerful sales and marketing tool. This software provides online and email-based reports that detail different metrics for various online marketing channels like email marketing, Google Adwords and paid search.
A major part of LeadLeader’s lead generation software focuses on web analytics. Users can tell where each visitor comes from, how they got to the client’s site and other demographic information. The traffic analytics tools can be integrated with programs like LinkedIn, Jigsaw and Salesforce.com, so the client can take appropriate action as soon as they have identified an audience. Lead scoring, based on rules the customer enters into the program, is another major feature. Activity reports on a day, week or month time scale, can also be generated using the same interface.
Email analytics is another important feature, and one of LeadLeader’s most well-received services. They provide marketing automation analytics for email campaigns that detail click-through rates, how long the viewer stayed on a certain site and which pages they viewed during their visit. Business leaders don’t need to set up any new software in order to receive these reports. Leadleader’s lead generation software integrates with Vertical Response, ConstantContact, ExactTarget, Responsys, Marketo, Eloqua and Salesforce.
LeadLeader’s forms services provide similar advantages. The marketing automation analytics software shows form completion rates, drop off and visit duration. Just copy and paste a few lines of LeadLeader’s code into the form page and it’s ready to go.
(Last updated on 03/21/2016 by Cameron Council)