Talk to an Advisor


Send an Email


Lasso screenshot 1Lasso screenshot 2Lasso screenshot 3Lasso screenshot 4


Product Quick Facts

Industry Specialties
Real Estate
Works Best For
Mid Sized Businesses, Small Sized Businesses

About Lasso CRM

Lasso is a company that specializes in CRM solutions for the home building industry, a very competitive market full of unique challenges. Lasso CRM provides home building companies with intuitive technology so they can sell more efficiently sell real estate and increase profit margins. According to Dave Clements, CEO of Lasso CRM, the CRM software has been used on thousands of development projects and has helped sell billions of dollars’ worth of property around the globe.

Lasso CRM stands out from other CRMs through its commitment to the home building industry. Lead management allows builders to effortlessly capture and manage leads through online registration pages, iPads, online directors, model home kiosks, and much more. Once the leads are captured, Lasso CRM utilizes automated follow-ups to nurture more appointments and propel the sales cycle. Lasso’s exclusive Lead Intelligence software gives builders insight into prospective buyers to ensure that any follow-up communication is not only timely, but is also highly personalized and tailored. Aside from targeting buyers, Lasso helps builders target key connectors and influencers in the industry, connections that could help expand a builder’s customer base. Through online leads capture, automatic responses, survey databases, contact management, purchaser and inventory management, real-time reporting, and much more, Lasso CRM ensures that home builders have the tools they need to grow their business.

Mac Marketing Solutions, which is based in Vancouver, Canada, specializes in marketing residential developments. Since 2001, Mac Marketing Solutions has sold thousands of homes and has continuously refined its internal processes to grow its business. Mac has sold over 10,000 units and has collaborated with developers on hundreds of projects through Lasso CRM, and according to Janet Frost, Director of Sales at Mac Marketing Solutions, Lasso CRM is the most effective database system the company has ever used.

Review more of the top CRM Platforms with our SmartAdvisor.

Alternatives to Lasso CRM

Learn more about other CRM software by exploring the following products, or review specific types of CRM software including real estate CRM software, CRM software for small businesses, financial services CRM software, and social CRM software.

1 Freshsales

Visit website

Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to- attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities.

Learn more about Freshsales

2 Zendesk Sell

Visit website

Zendesk Sell is sales CRM software that helps you close more deals. This sales platform tracks all your customer interactions in one unified interface. It's quick to implement and easy to use: 70% of companies are able to get Sell up and running in 7 days or less. Your teams will be able to focus on selling not admin work and can spend less time on data entry. 80% of customers agree that Zendesk has made their teams more efficient.

Learn more about Zendesk Sell

3 Kintone

Visit website

Kintone’s no-code platform lets sales teams easily build a custom CRM to track prospect data, task handoffs, and pipeline insights in one central place. Create database apps outfitted with the unique information you need to know about your prospects–and then connect those apps with customizable workflows that let you assign and track those future customers from lead capture to close. Over 23,000 companies trust Kintone to achieve their business goals.

Learn more about Kintone

(Last updated on by )

Compare Lasso CRM to other CRM solutions