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HubSpot CRM

Flexible Customer Relationship Management (CRM) Solution
our rating 4.5 out of 5 Stars

HubSpot CRMProduct Overview

  1. About HubSpot CRM
  2. Pros of HubSpot CRM
  3. Cons of HubSpot CRM
  4. Breakdown of core features

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HubSpot CRM product overview

HubSpot CRM is everything users need to organize, manage, and track contacts — and ultimately build better relationships with customers. Eliminate spreadsheets, manage pipeline, get better customer insights, and speed up sales.
The CRM will also let your entire company operate off of one source of truth about the contacts in your database — instead of sharing spreadsheets or finding emails in cluttered inboxes.
It will automatically track customer interactions via email, social media, or phone. And every interaction is stored in a timeline, including notes about the contact and the content they’ve consumed.

Pros of HubSpot CRM

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  • Flexible and Powerful
  • Email marketing
  • Live chat and team email

Cons of HubSpot CRM

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  • Adding premium features is pricey
  • Only 1 email per contact record
  • Contact filtering lacks features

Breakdown of core features

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Contact Management

Organize, track, and build better relationships with leads and customers. Contact management tools include contact insights, deals, and tasks.


The HubSpot CRM tools include website forms to collect leads. These leads will be automatically entered in the CRM. Use the lead analytics dashboard to watch the status of potential deals at a glance. Contact activity tools can help you tailor your marketing to recent customer actions on your website. While the HubSpot CRM is free and includes some marketing features, the fully-featured marketing automation tool is recommended for most businesses.


Get deeper insights into prospects, automate tasks, and close more deals faster using email tracking, meeting scheduling, and email automation. Use the click to call tool to make appointments faster, and website tools help you better understand when clients and prospects are active on your site. More advanced sales tools are available in the Sales Hub plan.

Alternatives to Hubspot CRM

Learn more about other CRM software by exploring the following products, or review specific types of CRM software including real estate CRM software, CRM software for small businesses, financial services CRM software, and social CRM software.

1 Freshsales

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Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to- attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities.

Learn more about Freshsales

2 Zendesk Sell

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Zendesk Sell is sales CRM software that helps you close more deals. This sales platform tracks all your customer interactions in one unified interface. It's quick to implement and easy to use: 70% of companies are able to get Sell up and running in 7 days or less. Your teams will be able to focus on selling not admin work and can spend less time on data entry. 80% of customers agree that Zendesk has made their teams more efficient.

Learn more about Zendesk Sell

3 Kintone

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Kintone’s no-code platform lets sales teams easily build a custom CRM to track prospect data, task handoffs, and pipeline insights in one central place. Create database apps outfitted with the unique information you need to know about your prospects–and then connect those apps with customizable workflows that let you assign and track those future customers from lead capture to close. Over 23,000 companies trust Kintone to achieve their business goals.

Learn more about Kintone

(Last updated on 03/04/2022 by Pam Van Loon)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Mid Sized Businesses, Small Sized Businesses





  • Analytics
  • Dashboards
  • Mobility
  • Cloud Platform
  • Collaboration Tools
  • Document Management / Sharing
  • Real-time Analysis
  • Access Control
  • Automatic Notifications


  • Google Drive
  • Social Media Integration
  • eCommerce Integration
  • Zapier
  • Gmail
  • Google Calendar

Pricing Models

  • Free
  • Starter
  • Professional
  • Enterprise


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