Digimind product overview
Digimind is a simple yet powerful social listening and market intelligence platform used by companies to transform data into actionable insights for smarter business decisions. Digimind helps marketers and analysts on brand reputation, competitive intelligence, consumer insights, trends detection, influencer identification, and campaign analysis.
It captures data from a myriad of social and non-social sources with an extensive scope for language and country monitoring to ensure that users have a holistic understanding of their business environment. It allows users to accurately and efficiently analyze data using features such as dynamic filters for deep dives, advanced benchmarking, and AI-powered sentiment analysis. Digimind integrates with daily business applications to enrich data collection and effectively share insights within your organization.
Pros of Digimind
- User-friendly platform – Digimind’s user-friendly platform lowers the cost of adoption and deployment to internal teams. Its multi-faceted analytical engine and dynamic benchmarking features allow users to drill down into the data and compare their brand or competitor mentions by many filters including geography, sentiment, language, media type, volume, reach, and any user-defined categories like product features.
- Trend tracking, customization, and integration capabilities – With Digimind’s proprietary search engine monitoring technology, brands can anticipate trends and crises. Users can then quickly and easily take this data on the go with custom dashboards and seamless third-party integrations.
- Exhaustive data collection – Digimind is recognized for its exhaustive data collection capabilities, ranging from global social networks (such as Twitter, Facebook, Instagram, and YouTube) and regional social networks (such as Weibo, Wechat, QQ, Vkontakte, and Naver) to search data, review websites, blogs, forums, surveys, and chat.
Cons of Digimind
- Customers would like to see improvements in sentiment analysis over a larger volume of data.
Breakdown of core features
Extensive and worldwide data coverage
Digimind’s exhaustive data collection allows companies to gain comprehensive insights and a holistic understanding of their business environment. Digimind offers extensive data coverage with over 850 million sources across more than 20 media types including global and regional social media, blogs, forums, news, reviews, search data, and offline sources such as TV, radio, and surveys. Listening and monitoring can also be done across more than 190 countries and over 200 languages.
Sophisticated data processing and analysis techniques
Digimind allows users to accurately and efficiently analyze data facilitated by the 5Ws concept: who, what, where, when, and how. Users can refine their analysis precisely according to their needs using advanced parameters such as smart classifications, dynamic filters, and deep comparisons. Digimind AI Sense helps users save time with smart content categorization and enrich their intelligence with sentiment analysis and image recognition — all powered by AI, machine learning, and NLP.
Powerful reporting and collaboration
Digimind offers a collection of over 900 interactive graphs for better data visualization and data storytelling. Users may select from pre-built dashboards or customize their own according to their reporting requirements. Other deliverables such as newsletters and real-time alerts are fully customizable according to their business needs. Users can easily generate reports and export them in a variety of formats or export them to business intelligence platforms such as Tableau and Domo. Finally, users benefit from Digimind’s growing list of technology integrations and services partners to help enrich data collection and share insights within their organizations.
(Last updated on 02/02/2022 by Abby Dykes)