Bynder product overview

Bynder provides a centralized digital management platform to manage and distribute digital content. The solution offers a single source of truth for digital assets and ensures maximum value and brand consistency. The digital asset management solution operates at the heart of the marketing ecosystem.

The platform enables teams to collaborate in the cloud, get content to market faster, and maximize the impact of marketing assets. It also streamlines brand consistency by eliminating messy folders, siloed content, asset misuse, and distribution roadblocks.

Bynder delivers tailored solutions to fit the needs of each and every brand. The platform organizes digital content with an intuitive filter structure customizable to unique business requirements. It comes with add-on modules with features and functionality to complement the platform’s core digital asset management solution.

Pros of Bynder

Bynder is a one-stop shop for managing digital assets. It allows businesses to organize and find what they need in an instant.
The platform safeguards brand reputation. It has access and usage permissions that give peace of mind. Users only see assets relevant to them, eliminating the risk of publishing unapproved content.

Cons of Bynder

Bynder doesn’t automatically translate any metadata/tagging for non-English languages.
Some users commented that uploading assets in the system takes a long time.

Breakdown of core features

Digital asset management

Bynder organizes and manages digital assets in one place. Organizations can securely share files internally and externally directly from the DAM system. The platform allows companies to control asset usage after sharing by setting expiration dates and tracking sharing history. Users can also download files in their desired format and ensure content consistency across all digital touchpoints.

Brand guidelines

The platform empowers businesses to be on-brand every time. The Bynder’s Brand Guidelines feature lets teams build brand trust through consistent, recognizable customer experiences supported by branding guidelines that allow teams to stay true to the brand identity.

Creative workflow

Bynder increases efficiency by streamlining the creative process. Marketing teams are under pressure to churn out more content faster. Bynder’s Creative Workflow module lets marketing teams simplify requests, reviews, and approvals for better creative and faster results.

Digital brand templates

With Bynder, businesses can create a high volume of digital content in minutes while sticking to its design principles. Marketers can create on-brand content while freeing designers to focus on other work. The software instantly turns design files with multiple formats for social media, banner ads, and other digital content into editable brand-consistent templates that are reusable by anyone — no design skills needed.

(Last updated on 02/02/2022 by Liz Laurente-Ticong)