Product Quick Facts
Belly was founded in a small comic book store in Chicago in 2011 as a way to enhance customer relationships. Since then, the company has grown to over 6,000 locations and over a million members. The Belly platform incorporates gamification concepts and customer interaction tools to create a best-in-class loyalty program for any business.
With this iPhone, Ipad, or Android compatible mobile app, customers can keep track of their points, see business rewards, find Belly businesses, and view purchase history. Belly’s email tool allows businesses to reach out to existing customers and keep them coming back for more. The emails are optimally designed to ensure the highest open rates and Belly’s analytics tools lets businesses learn which campaigns are the most effective. A unique feature in this application is BellyBites. BellyBites are demographically-based specials coupons, discounts, and other offerings that will physically bring customers to the store. These samplings of goods and services are designed to attract new customers that will become an integral part of the Belly loyalty program. Belly also relies heavily on social media marketing. Customers who ‘like’ a page on Facebook are, according to belly, 200% more valuable, 75% more loyal, and 69% more influential than the average customer. Businesses have the ability monitor, track, and interact with individual customers and even reward top customers.
Molly’s Cupcakes was looking for a way to engage with its current customers while also attracting new ones. After searching through various loyalty programs, the company choose Belly as its solution. With Belly, Molly’s Cupcakes now not only has access to customer interaction tools which improves store satisfaction, but it also has access to marketing tools and customer analytics that it never had before. Since implementation, the business has seen an increase in customer traffic and revenue.
Find other customer loyalty solutions in our Gamification Smart Advisor.
(Last updated on 03/21/2016 by Russell Nanney)