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Badger Maps

Automatic territory management software for field sales reps
our rating 4.5 out of 5 Stars

Badger MapsProduct Overview

  1. About Badger Maps
  2. Pros of Badger Maps
  3. Cons of Badger Maps
  4. Breakdown of core features

Badger Maps product overview

Badger Maps is a territory management software for outside salespeople that optimizes routes to support field sales.  The software also functions as a route planning, scheduling, lead generation, and customer management (CRM) app.

Using advanced GIS technology, Badger empowers companies to map sales territories so salespeople and suppliers can get to their customers and leads more quickly and efficiently. It allows sales teams to close more deals in less time.

Badger Maps enables sales reps to minimize busy work throughout the sales process. It provides automatic territory management for field sales reps by helping them take action on their customer data on a map to focus on the best opportunities. Badger also organizes the map data so reps can see customers’ locations. Sales teams can create, schedule, and adjust routes, and Badger Maps automatically optimizes them.

Pros of Badger Maps

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  • The map-based visualization feature of Badger Maps simplifies uncovering unutilized leads and undersold accounts.
  • With this software, managers can gain insights into rep activities and field performance and make necessary adjustments to improve sales.

Cons of Badger Maps

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  • Some users commented that the software has a steep learning curve.

Breakdown of core features

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Badger Maps lets field sales reps see their follow-ups on a map. Salespeople can follow up with customers at the right time and stay on top of their sales pipeline. Users can also check in, take notes, and set their next follow-up date with this feature.

Mapping and routing

The software allows businesses to mobilize their CRM. Sales teams can schedule meetings and get the best routes on the go. In addition, Badger Maps facilitates the automatic updating of customer information from the field and the visualization of CRM data on an interactive map. Users can filter customers by top opportunities and get the shortest routes.


Managers receive detailed, custom check-in Badger Maps reports for the entire team and get deep and actionable insights.


Badger Maps enables managers to create custom check-ins and add photos to gather accurate data from field reps. Users can generate manual reports or set the system to send weekly reports automatically. Moreover, this Check-in feature lets users check-in with customers while in the field and add any notes about the appointments.

(Last updated on 10/25/2021 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses





  • Contact Management
  • Content Delivery
  • Content Management
  • Route Optimization
  • Driver Management
  • Goal Management
  • Lead Management
  • Meeting Management
  • Performance Management
  • Territory Management
  • Training Management


  • Salesforce
  • Microsoft Dynamics
  • ACT
  • SAP
  • Sage
  • Oracle
  • NetSuite
  • SugarCRM
  • Zoho
  • Base CRM

Pricing Model

  • Business
  • Enterprise


  • English