ActiveCampaign product overview
ActiveCampaign’s Customer Experience Automation (CXA) Platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for segmentation and personalization across social, email, messaging, chat, and text. With ActiveCampaign, you can automate personalized experiences across all your customer touchpoints, track buyer preferences and behavior, and customize sends based on almost any parameter. ActiveCampaign offers a robust list of 300+ integrations including Shopify, Square, Facebook, Eventbrite, WordPress, and Salesforce.
Pros of ActiveCampaign
ActiveCampaign works with–and even enhances–the best-in-class tools you already have, so there is no waste or rework. The integrations add value to your ecosystem (pulling sentiment data from Zendesk into Salesforce, leveraging abandoned cart data from Shopify to create personalized recommendation emails, or triggering automations based on Calendly invitations.)
Cons of ActiveCampaign
Because ActiveCampaign offers so many features, the learning curve can be steep. This is best for companies that want robust reporting.
Breakdown of core features
With ActiveCampagin’s marketing and sales automation, businesses can eliminate manual tasks such as sending nurture campaigns, following up with leads after meetings, assigning tasks to team members, segmenting contacts based on their activity, and updating contact and deal records.
ActiveCampaign makes it easy to send personalized messages across the entire customer lifecycle at scale. Using their Customer Experience Automation platform, businesses are able to deliver the right message to the right person at precisely the right time for greater impact.
ActiveCampaign offers a flexible approach that allows businesses to use the tools and apps that work best for them. Users have the option to integrate and use data from the best-in-class tools in your technology stack in order to create meaningful interactions with customers.
(Last updated on 08/06/2020 by Marshall Bright)