Domo vs. Alteryx

Business Intelligence Resources Domo vs. Alteryx

Domo vs. Alteryx

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Before the pandemic hit, business intelligence (BI) and analytics software was often found in large companies and enterprises. When the health crisis struck, BI showcased its speed, power, and ability to analyze huge amounts of data. Using AI and data science, BI platforms are helping researchers, practitioners, patients, and governments understand the disease and make decisions. Companies are also using BI software like Domo and Alteryx to help prepare their response and reopening.

This Domo vs. Alteryx article compares and contrasts common software features of the two solutions. We can help you find the right business intelligence software with our Product Selection Tool to get fast, free recommendations based on your needs.


Domo, Inc., is a software company based in American Fork, UT. It was founded in 2010 by Josh James, a successful entrepreneur who founded Omniture. As a provider of business intelligence software, the company aims to provide a platform where customers can better understand what is going on in their business at a glance. In 2018, Domo Inc. went public and raised more than $190 million. Today, it has over 1,800 customers from various industries including Telus, Mastercard, and Jefferson Health.

Domo is a business intelligence platform that enables users to connect multiple data sources and systems. From a single platform, they can now transform and normalize comprehensive sets of data to better understand the processes and health of their business. Real-time data is accessible to users across the organization, enabling them to analyze, visualize, and share valuable information. As a result, they can make informed decisions and take immediate action to take advantage of opportunities or to avoid future problems.


Alteryx, Inc., is a software company based in Irvine, CA, and has offices across the US, in Canada, the UK, Brazil, France, Germany, Czech Republic, Ukraine, UAE, Japan, Singapore, and Australia. It was founded in 2011 by Dean Stoecker, Ned Harding, and Olivia Duane Adams. The company is a proponent of accessible data science and analytics for users of different computer skill levels. In March 2017, Alteryx Inc. registered for an IPO, went public at the NYSE, and raised more than $120 million. It has thousands of customers around the world that include many well-known brands such as Audi, Wester Union, and Sega Corporation.

Alteryx is a self-service data analytics platform that provides end-to-end business solutions. All types of business users with varying degrees of technical acumen have access to tools that can help them find information, analyze data, and take action to improve outcomes for their team, department, or whole organization. The main technology of Alteryx is analytic process automation (APA), which combines analytics, data science, and business process automation. By converging data, process, and people, the platform allows more users to share data and automate processes that can drive results faster.

Features comparison of Domo vs. Alteryx

Data integration

Domo offers a variety of data connectors. It supports bi-directional data exchange between systems in the cloud, on-premise, in flat files, and with proprietary systems, as well as a federated approach of querying data directly where it is hosted. Activate, manage, and maintain hundreds of pre-built APIs that connect to cloud data and other sources such as SAP, Snowflake, Google Analytics, Amazon Redshift, Hadoop, and Oracle. Domo also allows you to connect to IoT devices, upload data to the cloud securely, and build unique connectors for proprietary systems.

Alteryx provides native integrations to data sources such as applications, databases, and big data, whether in the cloud or on-premise. It has partnered with over 200 providers such as Tableau, Microsoft, Salesforce, Oracle, Amazon, and Snowflake. The platform uses R statistics and predictive language to allow integration of big data easily. It offers a drag-and-drop interface that lets you connect and get data in or out of Hadoop and NoSQL databases. Alteryx also simplifies the connection to Salesforce and SAP, so you can use data from these sources faster.

Data preparation

Domo data preparation tools are built into the software, so it is easier to create custom integration flows and blending operations. A visually guided, drag-and-drop ETL tool allows more business users to extract, clean, combine, transform, and load data. Write custom scripts for sophisticated analysis and other data science actions using R or Python language. Large data sets can also be combined and simplified with SQL dataflows. For customized complex needs, consulting services are also offered.

Alteryx includes data profiling features to help you assess the health, quality, and completeness of your data. Several visualization tools such as bar charts and scatter plots let you assess data distribution and segmentation. More than 45 tools are also available to prepare and improve the quality of data, among them find and replace, append, impute values, parse, and match. Other features include the ability to isolate and manage non-identical duplicates and supplement data with spatial and demographic values from third-party sources.

Data analytics and visualization

Domo has an analyzer feature that suggests a visualization tool for your uploaded data. Choose from pie charts, graphs, and interactive maps, then refine this visualization by selecting a data series, adding calculated fields, or applying filters. Data is updated in real time, and you can make changes on how data is presented with a few clicks. Domo allows you to annotate the chart data for comments. Other features include governance tools to control access to data and pre-built dashboards with KPIs for common source systems.

Alteryx provides flexibility to address a range of BI and visualization needs. It combines a modeling and visualization tool so you can understand how data is distributed, how it changes, and how it is presented. Visualizations are richer through different methods of analysis such as predictive, prescriptive, spatial, and statistical. Other features include scheduling, automation, centralized repository for collaboration, and workflow reuse and scaling.

Ready to make a decision on Domo vs. Alteryx?

Both Domo and Alteryx are highly-rated business intelligence platforms that enable users to source, prepare, analyze, and visualize data without coding. Both are known to provide great value to customers that use their solution.

Domo provides great visualization tools. It also offers more flexible options in terms of pricing, so smaller businesses can adopt it.

Asteryx can process data very quickly and speed up business processes with its comprehensive set of features. It can also connect to a wider range of data sources and apply reusable workflows through automation.

If you need more options to find the right business intelligence software, use our Product Selection Tool to get a list of recommended vendors that meet your requirements.

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Business Intelligence Resources Domo vs. Alteryx