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Membership management software is a vital technology resource for nonprofit and membership-based associations that rely on member donations and events as their primary fundraising and marketing sources. These software solutions are also helpful for organizations that provide thank-you gifts, certifications, or information in return for membership dues.
The best membership management software is designed to handle membership levels and benefits, the collection of dues, and event schedules. Top membership management software options may also include website and landing page builders, as well as native connections to social media. You can expect to see membership management software take many forms, including a custom on-premise database, off-the-shelf cloud-based options, or vendors that build custom feature for or an existing system.
Membership management software has grown in popularity with nonprofit organizations and member-dependent associations over the last decade, thanks to the rise of cloud-based software choices and the growing technical experience of buyers.
Membership management software lets organizations manage members, fundraising, marketing, and events from a single solution. This gives all users access to up-to-date member data, and most systems include helpful reporting features to ease monthly, quarterly, and yearly reports to stakeholders and regulatory agencies. Automated tools save administrative users time and bandwidth they would otherwise spend nurturing donors and completing repetitive and redundant tasks.
Fundraising features help you keep track of member donations and dues and send email/direct mail reminders when important dates. Some systems have more advanced accounting features that let you set membership rates and collect automatic payments from members online.
Whether it’s to increase membership fundraising efforts or to keep the whole organization apprised of recent happenings, email integration helps associations build and send well-designed email notifications to their members and staff. Look for design tools, in-app list segmentation, and subscription help. Some platforms also include SMS and direct mail options to round out your communication efforts. As running a website is integral to the success of most organizations, you may also find website building and content management system (CMS) tools bundled into a larger membership management platform.
The best membership management software will also include some form of email marketing or marketing automation to help ease the burden of onboarding new members and nurture potential member leads.
Member-based associations handle many types of social and organizational meetings, from member appreciation meetings and fundraising events to large-scale association conferences. Membership management software can help your team build an event calendar and itinerary, as well as market the event on social media. Your members can receive automatic invitations based on segmented email lists, or you can pull member data to mail paper invitations.
Depending on the platform, these features may include job and event boards, community forums, and message boards. Often lumped in with a content management system, community message boards let your members spread organizational news and advice. These message boards and forums can include administrative oversight to reduce abuse and spam, or can be kept behind login screens to limit their use to members.
Nonprofits and member associations need to keep careful records of membership numbers and dues payments and eventually report those to stakeholders. Internal audit and reporting features help nonprofits stay compliant with federal regulations and make tax time less of a burden. Robust reporting features that allow year-over-year views as well as connections to outside accounting and analytics tools are vital in this space.
Membership management software comes in two strains: a basic membership solution, or the more feature-rich association management software.
Association management software handles a lot of the functions integral to running a large membership-based association. These functions can include but are not limited to:
These functions are in addition to member tracking and dues management. Association management software comes packaged as a variety of tools bundled into a broad suite.
Basic membership management software, on the other hand, gives organizations a set of simple tools for tracking members, fundraising, and events.
When you compare membership management solutions, consider your current systems and IT resources. You don’t want to get stuck paying for redundant or unnecessary tools — or worse, tools you don’t know how to use. Many options can port data over from existing systems as part of the implementation process.
As you make your way through the variety of membership management solutions, consider the following factors: