October 12, 2021
How Remote Work Changes the Way We Market Cybersecurity
October is Cybersecurity Awareness Month, which makes it a good time to reflect on how much has changed about the way we market cybersecurity tools in recent years. Today’s...
Michael Pastore
Articles by Michael
October 11, 2021
4 Ways to Optimize Your Landing Page for Conversions
There are a number of factors that determine whether or not a website visitor converts into a lead. The visitor’s awareness of your brand is one. The value the visitor finds...
October 5, 2021
Does Your Sales Enablement Match the Modern B2B Experience?
Today’s B2B prospects are more informed about the solutions they’re researching than ever before. By the time they have a conversation with a sales professional, they’ve...
September 28, 2021
How to Train and Develop Your B2B Go To Market Team
Institutions of higher education offer degrees in business and in disciplines like marketing, but you’ve probably never met anyone that majored in sales. And even if you did...
September 14, 2021
How to Develop a Customer-Centric Marketing Mentality
In a report published in the spring of 2020, Forrester warned B2B organizations that they needed to become more customer-centric or risk falling behind. Customer centricity,...
September 7, 2021
Can Hybrid and Virtual Models Improve the B2B Event Experience?
Ike Singh Kehal and his team at Social27 spent much of 2019 re-thinking online events and virtual experiences. A few months later, with the global pandemic shutting down in...
August 31, 2021
B2B Paid Media Strategy Tips for 2021
For B2B organizations, determining the right targeting, messaging, and channel for their marketing often requires a great deal of research and testing. And that’s true...
August 24, 2021
Why You Need Language Analytics in Your Marketing Strategy
Today’s technology vendors talk a lot about agility, and few teams need to be more agile than the B2B marketers trying to sell emerging technologies. Take, for example,...
August 10, 2021
How to Get SEO Value from your PR Campaign
We spend a lot of time on B2B Nation discussing how marketing continues to evolve. In this episode, we’re turning our focus to public relations, or to put it in marketing...
August 3, 2021
Advantages of Working with an Integrated B2B Marketing Agency
Integrated marketing agencies have been a part of the B2B landscape for years. And as the marketing landscape shifts, first from print to digital, and now into a data-driven...
July 27, 2021
Is the RevOps Methodology Right for Your B2B Organization?
More and more B2B companies are adopting revenue operations, which some see as a strategy or as a framework for organizing marketing, sales and customer success teams. For our...
July 13, 2021
Utilizing the Customer Voice to Improve Your Marketing Strategy
It seems like our voices are being recorded all the time, by phones, collaboration tools, smart speakers and more. The “voice of the customer” (VoC) isn’t a new idea for...
July 8, 2021
B2B Marketers Share the Tools They Can’t Work Without
Regular listeners to B2B Nation, the TechnologyAdvice podcast for B2B marketers by B2B marketers, know there’s one question we ask almost everyone who appears on the show. ...
June 29, 2021
Is it Time to Rethink Your B2B Marketing Strategy for 2021?
In this episode of B2B Nation, we take a look at the B2B marketing playbook as it existed before the COVID-19 pandemic and ask the question, “Is it time to re-think any of...
June 23, 2021
How to Market Your Tech to Prospects in K to 12 Education
The K to 12 education sector is high on the list of industries upended by the COVID-19 pandemic. It’s also high on the list of industries that were perhaps permanently...