April 13, 2021
Cutting Through the Noise in B2B Marketing
On this episode of B2B Nation, we talk to Tracey Fudge, founder of The Thrive Agency, about the level of noise in B2B marketing and whether all of the information being...
Michael Pastore
Articles by Michael
April 8, 2021
How to Market to Financial Services Prospects
Like many industries, the financial service sector needed to pump the brakes on spending in 2020 as the world dealt with the pandemic. That’s not to say the industry sat on...
April 6, 2021
How to Do Product Positioning in Marketing
In this episode of B2B Nation, we talk to April Dunford, a product positioning expert and author of the book Obviously Awesome. April shares with us the story of finding her...
March 23, 2021
How to Improve the B2B and B2C Journey in a Digital World
In this episode of B2B Nation we talk with Ajit Sivadasan, who leads online sales for Lenovo across B2B and B2C in 35 countries. Ajit’s role allows him to bring a unique...
March 16, 2021
Ways to Deal with Burnout in Marketing
Dealing with burnout is becoming an increasingly popular topic one year into the global pandemic. More than half of marketers say they felt the effects of burnout in the past...
March 12, 2021
Marketing to Healthcare Prospects: Show Your Empathy and Your ROI
Think back to 2019: cost pressures, a hefty regulatory burden, technology disruption from tools like artificial intelligence and cloud computing, and a search for innovative...
March 9, 2021
Sales Enablement Strategies for 2021
In this episode of B2B Nation, we talk to Georgia Watson, an award-winning sales enablement expert from IBM, and Aimee Dunn, who handles the sales enablement function here at...
February 26, 2021
How to Use Your Content Marketing for Situational Selling
Depending on the research you read and the type of B2B product or service being considered, somewhere between 65% and 85% of the B2B buying process takes place before the...
+vendors,+learn+from+the+way+people+buy...){kind=link}
February 23, 2021
Why SaaS Marketing Leads the Convergence of B2B and B2C
What can B2B vendors, especially software-as-a-service (SaaS) vendors, learn from the way people buy bed sheets online? People in the market for bed sheets can go online an...
February 16, 2021
How B2B Marketing is Helping Transform Manufacturing
It seems like we hear most about the manufacturing sector when we’re being told about the trouble it’s in. Politicians bemoan the loss of manufacturing jobs. Local...
+is+helping+B2B+organizations+align+their+sales+and+marketing+strategie...){kind=link}
February 12, 2021
Aligning Your ABM Strategy and Your Content Strategy
Account-based marketing (ABM) is helping B2B organizations align their sales and marketing strategies by coordinating their efforts to focus on a list of target accounts. But...
February 9, 2021
B2B Inbound Marketing Tips for 2021
Inbound marketing is one of the most popular revenue-generating strategies for B2B firms. When done well, inbound marketing turns your website visitors into prospects, and...
January 21, 2021
Discover the Lost Art of Mid-Funnel Marketing
Marketers use a lot of labels to sort their leads, like TOFU, BOFU, MQL and SQL. While we’re sorting everyone into the right bucket in this alphabet soup, it’s important...
January 12, 2021
Your Guide to Media Buying and Planning in 2021
Media buying is almost as old as marketing itself and it’s undergone similar changes to the larger marketing landscape in recent years. There is, of course, the infusion ...
January 6, 2021
How Your Customers Help Guide Your Product Messaging
If you’re like most people, you use dozens of tools at home and at work throughout the day. Now ask yourself: how often do you use a tool designed for one task to help...