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Open Loyalty reviews

Open Loyalty

API-first loyalty program software
our rating 4.5 out of 5 Stars

Open LoyaltyProduct Overview

  1. About Open Loyalty
  2. Pros of Open Loyalty
  3. Cons of Open Loyalty
  4. Breakdown of core features

Open Loyalty product overview

Open Loyalty is an API-first loyalty platform. Unlike traditional software, it streamlines integration and ensures complete flexibility and efficiency at all levels. The platform provides a set of adjustable building blocks for creating personalized loyalty programs. Businesses can cherry-pick the mechanisms that support their unique customer loyalty journeys.

The core of Open Loyalty is REST API. It also brings an Admin UI (Admin Panel) designed by top loyalty professionals around the globe to give access to members’ data, launch targeted campaigns, and manage rewards. The software makes it easier to build omnichannel loyalty programs, manage complex loyalty modules, and extend SaaS products and mobile applications. It is ideal for developing dedicated loyalty applications and can handle large-scale projects.

Pros of Open Loyalty

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  • It offers digital wallet software to build a standalone solution for payments and loyalty. Brands can extend their loyalty programs with digital wallet mechanics, like multiple types of points, gift cards, or prepaid cards.
  • Businesses can start developing dedicated customer loyalty programs right away with blocks and build on top of them without hassle. Users can add new touchpoints, systems, and features to coordinate unlimited amounts of data. Moreover, they can use components from Open Loyalty’s loyalty accelerator and ship projects faster.

Cons of Open Loyalty

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  • Some users found it difficult to directly access the system’s database.

Breakdown of core features

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Loyalty points system

The platform delivers a loyalty points system for increasing customer retention and engagement. Organizations can create points-based customer loyalty programs with various earning rules. They can also define limits for the number of points earned globally or per member and secure their loyalty program against fraud. Businesses can use budget limits as a security measure to prevent overspending and make campaign management hassle-free. The Open Loyalty points program ensures safety for both the brand and its clients.

Tier-based loyalty programs

With Open Loyalty, businesses can create and manage different tiers for members or customers based on spending or the number of points. Users can create an unlimited number of levels with customized titles adjusted to their communication strategy. In addition, they can assign specific benefits, such as permanent discounts and special point multipliers.

Rewards management system

Open Loyalty’s rewards management system lets businesses run the campaigns the way they want. Brands can set and manage various reward campaigns, including discount codes, vouchers, gifts, and cashback. The software enables organizations to precisely target their reward campaigns using customer segments, tiers, exact points criteria, selected timeframes and touchpoints, or specific points of sale.

Loyalty card

The software allows brands to create a Loyalty Program with digital or physical loyalty cards and manage online and offline customer interactions. Businesses can identify customers by their loyalty card number, mobile phone, or e-mail address. Moreover, they can adjust the identification method to match their loyalty strategy.

With Open Loyalty’s Customer Management block, users can manage loyalty program members. The platform can match every loyalty card with a specific customer and source transactions from various systems.

(Last updated on 06/30/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses


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  • Loyalty Points system
  • Loyalty Tiers
  • Rewards Program
  • Customer Referrals system
  • Loyalty Program CRM
  • Cashback
  • Digital wallets
  • Coupons management
  • Loyalty cards
  • Multitenancy loyalty
  • Voucher management
  • SaaS enrichement
  • Sales motivation
  • Internet of Things (IoT)
  • AR engagement
  • Chatbot
  • Social engagement
  • Marketplaces


  • API integrations

Pricing Model

  • SaaS model
  • On-Premise model


  • English