Product Quick Facts
MetaMarkets provides real-time big data analytics for programmatic advertising. With MetaMarkets, data from real-time bidding is collected, analyzed and displayed visually. Programmatic buyers, sellers and marketplaces use this data to quickly gain insights. As a result, businesses are able to better manage spending and improve operations and pricing.
MetaMarkets’ business intelligence (BI) platform appeals to businesses in the real-time ad bidding industry seeking an efficient way to gather and analyze big data. The platform is built on big data stack resulting in the ability to process, query, and visualize high volumes of information. Uniquely, MetaMarkets’ platform allows data to be loaded and processed immediately, whereas other big data solutions typically offer only one of these features. The platform’s user friendly interface displays real-time data efficiently, reducing the need for manual extraction and prompted analysis of data sets. When put in practice, advertisers can use the insights gained from MetaMarkets’ platform to determine new and promising revenue opportunities, maximize ROI, and optimize pricing tiers.
MetaMarkets’ big data solutions have been implemented by many large organizations. One of MetaMarkets’ earliest customers was Jon Slade, the Global Advertising Sales Director for the UK’s Financial Times. Using MetaMarkets’ platform, Slade was able to analyze the more than 6 billion ad impressions his company receives during the year. As a result, he was able to accurately determine who generated ad impressions, predict future impressions, and determine the value of different sets of impressions, all of which helped maximize revenue.
(Last updated on 03/21/2016 by Cameron Council)