software for qualitative and mixed methods research
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MAXQDAProduct Overview

  1. About MAXQDA
  2. Pros of MAXQDA
  3. Cons of MAXQDA
  4. Breakdown of core features

MAXQDA product overview

MAXQDA is a software program for qualitative and mixed methods research. It lets you analyze all kinds of data such as texts to images, audio/video files, websites, tweets, focus group discussions, and survey responses, to name a few. Developed by and for researchers, MAXQDA is a powerful solution that is also easy to use and innovative. It is the only QDA software that is completely identical on Windows and Mac.
MAXQDA is one of the most comprehensive programs in the field of qualitative data analysis. You can use MAXQDA for any type of qualitative research – including but not limited to grounded theory, literature reviews, exploratory market research, qualitative text analysis, and mixed methods approaches.

Pros of MAXQDA

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  • Single-page interface: MAXQDA displays a comprehensive view of your data from a single-page interface. It allows you to analyze a variety of data such as text documents, Excel table of survey results, PDF files, images, websites, audio or video recordings, SPSS data files, bibliographic records, or focus group discussions. Collect, transcribe, organize, analyze, and visualize data and then publish results with one solution.
  • Built-in media tools: MAXQDA has built-in transcription and media analysis tools for professional transcriptions of audio and video recordings. It is also possible to import transcripts from a separate program and link the transcripts to the original media file. You can code and analyze a media file before transcribing it.
  • Visualization tools: The visual tools are specifically designed for qualitative research whether for analysis or publication purposes. You can visualize the progression of an interview, compare documents, and visualize connections in the data. The outputs are always linked to the underlying material to easily see the bigger picture.

Cons of MAXQDA

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  • Premium licences: Many customers find the cost of the licenses to be high when compared with other QDA solutions. Discounts, however, are available for students, educational institutions, and NGOs.

Breakdown of core features

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Mixed methods capabilities

MAXQDA’s features are very suitable for mixed methods research. You can integrate quantitative methods and data into your project. Link qualitative data to quantitative data with typology tables, similarity analyses, or joint displays. Users are able to quantify the results of their qualitative analysis or calculate statistical frequencies in one single software.

Search and retrieve

MAXQDA has advanced search functions found only in professional data analysis software. Search using a simple one-click activation system or use advanced retrieval options. Find overlaps, groups of words, code colors, and more. You can also link your data to demographic variables to create groups.

Export, publish, and archive

With MAXQDA, you can export every type of data and results. From search queries, tables, to visualizations, you can export them into different file formats such as Word, Excel, HTML, or image files. You can also create printable reports with custom corporate branding or export all data to a customizable folder structure.

Cross-platform, multi-lingual

MAXQDA appears identical whether your team uses Windows or Mac. Transfer complete projects or single elements when testing intercoder-agreement. It can be used by teams from all over the world, with an interface available in more than 10 languages and a Unicode-based system that allows you to label your codes and data elements in foreign characters, such as script-based Japanese, Cyrillic, and Arabic.

(Last updated on 02/02/2022 by Abby Dykes)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Enterprise Businesses




  • Qualitative data analysis
  • Quantitative text analysis
  • Statistics module
  • Mixed-methods research
  • Supports multiple types of data
  • Transcription tools
  • Media analysis tools
  • Visualization tools
  • Notes, memos, summaries
  • Advanced search
  • Export to multiple file formats
  • Import from transcription software/service


  • Word
  • OpenOffice
  • Excel
  • SurveyMonkey
  • Twitter
  • YouTube
  • EndNote
  • Mendeley
  • Zotero
  • Citavi
  • HappyScribe

Pricing Model

  • Standard
  • Plus
  • Analytics Pro


  • English
  • German
  • Spanish
  • French
  • Japanese
  • Italian
  • Portuguese
  • Russian
  • Turkish
  • Polish
  • Czech
  • Chinese (simplified & traditional)