February 25, 2020
5 CRM Solutions That Integrate with Microsoft Outlook
This post has been updated for 2020 It’s easy to see why your sales representatives want to make Outlook their hub for managing customer relationships. They likely have i...
Zach Watson
A lifelong Nashville native, Zach loves to work with words. After graduating from Middle Tennessee State University, Zach worked in a variety of sales and marketing roles before joining Technology Advice. He's most interested in studying technology's effect on culture and business. Follow Zach on Google + or connect with him on LinkedIn.
Articles by Zach
February 21, 2020
How Do Lead Generation Services Really Work?
This article has been updated for 2020. Despite what you may have read from best practice pundits, lead generation is not easy. In fact, if we examine some statistics, weâ€...
November 11, 2019
Sprout Social vs. Hootsuite: Comparing Two Social Media Standouts
Sprout Social vs. Hootsuite is a comparison of two fully-featured social media management tools. These products handle multiple social networks, so deciding between the two...
October 24, 2019
Insightly vs. Zoho: Which CRM is Best for Your Small Business?
Quick summary Insightly vs. Zoho are evenly matched in sales automation and contact management. The two CRM software systems differ most in task management and reporti...
October 11, 2019
4 Real-World Examples That Explain Intrinsic Motivation
If you’re studying gamification, you won’t have to dig very deep to come across references to intrinsic motivation and all its glorious power. Intrinsic motivation—wh...
August 20, 2019
The Best Project Management Tools for (Almost) Any Task
This article has been updated with current features and images for 2019. Project management is difficult. Don’t let anyone tell you differently. In the best of times,...
April 15, 2019
Why I Stopped Following Subject Line Best Practices
I hate reading about email subject lines. ...
April 8, 2019
Remember: B2B Leads Are People, Too
The overarching responsibility of the marketer is to persuade the audience of one thing: why they should choose your company instead of another. The foundations of persu...
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October 10, 2018
5 LastPass Alternatives for Protecting Your Passwords
In 2014, security consultant Mark Burnett partnered with SplashData to compile a list of the Worst Passwords for 2014. ...
March 14, 2017
11 Creative Sales Contest Ideas and Why They Work
The logic behind the sales contest is long overdue for an overhaul. The same could be said of the stereotype of the sales professional. Contests have long been a go-to tact...
November 7, 2016
6 Moz Alternatives for Any SEO Project
Where would SEO professionals be without Moz? ...
October 4, 2016
4 Product Management Tools for Keeping Everything Together
Product managers have difficult jobs. ...
September 29, 2016
B2C Conversion Strategies to Steal for B2B Campaigns
For too long, business-to-business marketers have subscribed to a flawed ideology. ...
August 15, 2016
Gallup Says 60% of B2B Customers Just Don’t Care About Brands
Gallup’s new Guide to Customer Centricity unveils several sobering data points about the relationship between B2B organizations and their customers. Gallup developed the...