March 23, 2018
8 of the Best Project Management Tools for (Almost) Any Task
Project management is difficult. Don’t let anyone tell you differently. ...
Zach Watson
A lifelong Nashville native, Zach loves to work with words. After graduating from Middle Tennessee State University, Zach worked in a variety of sales and marketing roles before joining Technology Advice. He's most interested in studying technology's effect on culture and business. Follow Zach on Google + or connect with him on LinkedIn.
Articles by Zach
March 14, 2017
11 Creative Sales Contest Ideas and Why They Work
The logic behind the sales contest is long overdue for an overhaul. The same could be said of the stereotype of the sales professional. ...
November 22, 2016
Google Rolls Out Click-to-Message Extension for AdWords
After only a month of regional testing, Google has pushed the new Click-to-Message extension for AdWords to the entire platform. ...
November 18, 2016
Why You Need to Diversify Your Lead Pipeline
Every demand gen marketer wants highly qualified leads (HQLs), and it’s easy to understand why. ...
November 17, 2016
Facebook’s Rough Week: Inflated Ad Metrics, Fake News
After reports came to light that Facebook had been overestimating its video advertising statistics for more than two years, the company began conducting a thorough audit of...
November 7, 2016
Slack’s Active User Slowdown Raises Eyebrows
A couple of weeks ago, Slack posted an update to their blog with some growth numbers. This type of post isn’t unusual, but the data within the article raised eyebrows. ...
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October 26, 2016
Why I Stopped Following Subject Line Best Practices
I hate reading about email subject lines. ...
October 24, 2016
Linux Has a 9-Year-Old Bug That Requires Your Attention
Open-source software vendor Red Hat has warned all businesses and humans currently using Linux to patch their servers as soon as possible or risk falling victim to the Dirty...
October 10, 2016
Facebook Launches Workplace to Conquer the Enterprise
In phase two of its bid for world domination, Facebook has launched Workplace, an enterprise messaging platform designed to foster team collaboration. ...
5 LastPass Alternatives for Protecting Your Passwords
In 2014, security consultant Mark Burnett partnered with SplashData to compile a list of the Worst Passwords for 2014. ...
October 4, 2016
Salesforce Augments Data Management Offerings By Acquiring Krux
Salesforce is buying another company, and this time it’s Krux, a data management platform.Krux tracks traffic, i.e., user behavior, across devices and channels, so it...
4 Product Management Tools for Keeping Everything Together
Product managers have difficult jobs. ...
September 29, 2016
B2C Conversion Strategies to Steal for B2B Campaigns
For too long, business-to-business marketers have subscribed to a flawed ideology. ...
September 26, 2016
Google Announces 3 Updates to Ad Tech, Undermines the Cookie
As a prelude to his talk at Advertising Week today, Google Vice President of Display and Video Advertising Brad Bender announced three major updates to Google’s ad tech...