June 7, 2022
Top CRM Solutions That Integrate with Microsoft Outlook
It’s easy to see why your sales representatives want to make Microsoft Office Outlook their hub for managing customer relationships. They likely have it open all day, and...
Zach Watson
A lifelong Nashville native, Zach loves to work with words. After graduating from Middle Tennessee State University, Zach worked in a variety of sales and marketing roles before joining Technology Advice. He's most interested in studying technology's effect on culture and business. Follow Zach on Google + or connect with him on LinkedIn.
Articles by Zach
August 18, 2021
Best Project Management Tools for 2022
This article has been updated with current features and images for 2022. Why Do You Need a Project Management Tool? Project management is difficult. Don’t let anyone tell ...
August 6, 2021
Sprout Social vs Hootsuite: Social Media Comparison
This post has been updated for 2021. Sprout Social vs. Hootsuite is a comparison of two fully-featured social media management tools. These products handle multiple social ne...
June 10, 2021
Find the Best LastPass Alternative for Managing & Protecting...
This post has been updated for 2021. ...
April 11, 2021
4 Real-World Examples That Explain Intrinsic Motivation
If you're studying gamification, you won't have to dig very deep to come across references to intrinsic motivation and all its glorious power. Intrinsic motivation — which ...
May 11, 2020
Wrike vs. Basecamp: A Project Management Software Comparison
This post has been updated for 2020. The workweek of the modern business professional is made of projects, which are made of smaller tasks, which must be completed to mee...
February 21, 2020
How Do Lead Generation Services Really Work?
This article has been updated for 2020. Despite what you may have read from best practice pundits, lead generation is not easy. In fact, if we examine some statistics, weâ€...
January 14, 2020
Ontraport vs. Infusionsoft: Small Business Sales and Marketing...
This article has been updated for 2020. Ontraport vs. Infusionsoft is a comparison of two marketing platforms, but in between the feature face-off lies a commentary on the st...
October 24, 2019
Insightly vs. Zoho: Which CRM is Best for Your Small Business?
Quick summary Insightly vs. Zoho are evenly matched in sales automation and contact management. The two CRM software systems differ most in task management and reporting ...
April 15, 2019
Why I Stopped Following Subject Line Best Practices
I hate reading about email subject lines. ...
April 8, 2019
Remember: B2B Leads Are People, Too
The overarching responsibility of the marketer is to persuade the audience of one thing: why they should choose your company instead of another. The foundations of persu...
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December 12, 2018
Use This Calculation To Find Your CRM ROI
Updated for 2018 Implementing a customer relationship management (CRM) product can be a precarious undertaking. Estimated failure rates for CRM implementation (defined as not...
November 7, 2016
6 Moz Alternatives for Any SEO Project
Where would SEO professionals be without Moz? Not only does the Seattle-based company provide some of the best study material for SEO newcomers (and experts), but Moz also...
October 4, 2016
4 Product Management Tools for Keeping Everything Together
Product managers have difficult jobs. ...
September 29, 2016
B2C Conversion Strategies to Steal for B2B Campaigns
For too long, business-to-business marketers have subscribed to a flawed ideology. ...