April 15, 2019
Why I Stopped Following Subject Line Best Practices
I hate reading about email subject lines. ...
Zach Watson
A lifelong Nashville native, Zach loves to work with words. After graduating from Middle Tennessee State University, Zach worked in a variety of sales and marketing roles before joining Technology Advice. He's most interested in studying technology's effect on culture and business. Follow Zach on Google + or connect with him on LinkedIn.
Articles by Zach
April 8, 2019
Remember: B2B Leads Are People, Too
The overarching responsibility of the marketer is to persuade the audience of one thing: why they should choose your company instead of another. The foundations of persu...
October 10, 2018
5 LastPass Alternatives for Protecting Your Passwords
In 2014, security consultant Mark Burnett partnered with SplashData to compile a list of the Worst Passwords for 2014. ...
March 23, 2018
8 of the Best Project Management Tools for (Almost) Any Task
Project management is difficult. Don’t let anyone tell you differently. ...
March 14, 2017
11 Creative Sales Contest Ideas and Why They Work
The logic behind the sales contest is long overdue for an overhaul. The same could be said of the stereotype of the sales professional. Contests have long been a go-to tact...
November 22, 2016
Google Rolls Out Click-to-Message Extension for AdWords
After only a month of regional testing, Google has pushed the new Click-to-Message extension for AdWords to the entire platform. ...
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November 18, 2016
Why You Need to Diversify Your Lead Pipeline
Every demand gen marketer wants highly qualified leads (HQLs), and it’s easy to understand why. ...
November 17, 2016
Facebook’s Rough Week: Inflated Ad Metrics, Fake News
After reports came to light that Facebook had been overestimating its video advertising statistics for more than two years, the company began conducting a thorough audit of...
November 7, 2016
Slack’s Active User Slowdown Raises Eyebrows
A couple of weeks ago, Slack posted an update to their blog with some growth numbers. This type of post isn’t unusual, but the data within the article raised eyebrows. ...
October 24, 2016
Linux Has a 9-Year-Old Bug That Requires Your Attention
Open-source software vendor Red Hat has warned all businesses and humans currently using Linux to patch their servers as soon as possible or risk falling victim to the Dirty...
October 10, 2016
Facebook Launches Workplace to Conquer the Enterprise
In phase two of its bid for world domination, Facebook has launched Workplace, an enterprise messaging platform designed to foster team collaboration. ...
October 4, 2016
Salesforce Augments Data Management Offerings By Acquiring Krux
Salesforce is buying another company, and this time it’s Krux, a data management platform.Krux tracks traffic, i.e., user behavior, across devices and channels, so it...
4 Product Management Tools for Keeping Everything Together
Product managers have difficult jobs. ...