Microsoft Dynamics ERP and Genius ERP are two of the top-performing enterprise resource planning (ERP) solutions today. Both ERP solutions earned high customer satisfaction ratings from users around the world.
Microsoft Dynamics ERP offers a comprehensive ERP functionality and can handle anything from financials, to supply chain, to customer service, to manufacturing. Genius ERP is a cloud-based tool specifically designed for manufacturers to take on make-to-order, engineer-to-order, custom-to-order, and assemble-to-order projects within the machinery, transportation, and food production industries.
In this article, we’ll compare the key features of Microsoft Dynamics ERP to Genius ERP to paint you a picture of what you can expect from each software. If you want to learn about more ERP solutions, you can also use our Product Selection Tool.
An overview of Microsoft Dynamics ERP vs. Genius ERP
Microsoft Dynamics ERP is a multi-functional ERP trusted by global brands including BMW, Siemens, and Prada. It is a set of intelligent business applications that helps companies run the entire business and deliver greater results through predictive and AI-driven insights. This ERP has features for finance, commerce, marketing, sales, human resources, customer service, and field service. It is ideal for businesses of any size and offers mid-range pricing.
Genius ERP is a complete management solution for manufacturers looking to take control of every aspect of their operations with a centralized system. It is an ERP solution built for custom manufacturers that intend to plan, execute, measure, and improve high-variable manufacturing business processes. It offers features for product engineering, inventory control, project management, accounting, customer relationship management, and vendor management. Genius ERP was designed for SMBs and has high-end prices.
Microsoft Dynamics ERP and Genius ERP have features for inventory management, finance, and customer relationship management.
Microsoft Dynamics ERP offers real-time cross-channel inventory visibility to facilitate production and fulfillment, improve accuracy, and optimize inventory to reduce overstocking and stock-outs. This software allows teams to collaborate with vendors, manage contracts, build redundancy for critical supplies, and negotiate the best price for direct and indirect supplies. Microsoft Dynamics ERP lets users continue critical warehouse processes, ensuring business continuity in remote locations even when disconnected from the cloud through the Warehousing Dynamics 365 mobile app. This ERP also has capabilities for real-time freight monitoring, transportation planning, and route management.
The Genius ERP inventory feature enables businesses to track items by serial number and associate different statuses so that specific materials can be counted and allocated before the production begins. The system eliminates surprise material shortages and replenishes based on actual on-the-job demand or for inventory. Teams can use mobile devices to move material, manage inventory, and eliminate duplicate data entry. Genius ERP offers warehouse and logistics operations management capabilities as well.
Microsoft Dynamics ERP’s finance feature uses AI to reliably predict customer payments. The system allows businesses to proactively reduce write-offs and improve their margin by understanding if and when customers will pay their invoices. This AI capability also allows businesses to accurately project their cash flow. Managers can monitor cash flow in real time, identify trends, and make data-driven decisions using an AI-driven and customizable cash flow–forecasting solution. Finance teams can consolidate and analyze years of historical data to create budget forecasts. Accounting teams can automate recurring billing to easily adapt to new revenue recognition standards, reduce audit costs, and accurately calculate and report financial statements.
Genius ERP’s finance feature boasts centralized support for all manufacturing and accounting operations. The system also eliminates double entry and the need to maintain two parallel systems. The accounting feature of Genius ERP includes multiple capabilities that cover different business processes like accounts receivable, accounts payable, general ledger, cash flow, and banking management. This ERP has features for financial reporting, financial statements, dashboards, budget management, and multi-currency exchange rate management as well as profit and loss calculation.
Customer relationship management
With Microsoft Dynamics ERP’s customer relationship management feature, sales teams can get a 360-degree view of their customers. This feature allows users to act on customer signals and feedback in real time to keep customers for life. The system has an engagement insights feature that tracks signals from websites, mobile apps, and connected products to enrich customer profiles. Microsoft Dynamics ERP lets teams personalize product campaigns and engagement to retain and gain customers.
The customer relationship management feature of Genius ERP helps sales teams track sales opportunities, manage communications with current and prospective customers, and organize sales-related tasks. For managers, the software displays the sales pipeline in real time, tracks activity of salespeople, and analyzes data about customers and prospects. Genius ERP has features for contact management and lead scoring. Sales teams have unlimited access to historical sales information.
Microsoft Dynamics ERP integrates seamlessly with other Microsoft products. Additionally, the software has integrations with third-party solutions for sales automation, electronic signature, human capital management (HCM), expense report management, and email marketing:
- Salesforce Sales Cloud
- ADP Workforce Now
- Certify Expense
- Campaign Monitor
Genius ERP has native integrations with applications and tools for accounting, business intelligence, sales automation, engineering, and fashion designing:
- Microsoft Power BI
- QuickBooks Accountants
- SolidWorks Premium
The final verdict
Both Microsoft Dynamics ERP and Genius ERP have significant capabilities that can help businesses manage their daily operations more smoothly. In choosing an ERP software between these two options, it’s wise to consider your business size and specific business needs.
Microsoft Dynamics ERP offers a wide range of capabilities that can be customized to meet the needs of businesses regardless of the industry. That being said, Microsoft Dynamics can be overwhelming to use for beginners. Genius ERP is easy to implement and use for an average user. Since Genius ERP was made for custom manufacturers, it offers unique capabilities for manufacturing organizations, such as automatic conversion of CAD models into BOMs. However, this ERP might not be able to effectively meet the needs of large enterprises or businesses from other industries.
Use our Product Selection Tool to get a free list of reputable ERP solutions you can consider for your company.