B2B Nation Blog
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The Do’s and Don’ts of BOFU Lead Outreach
As B2B marketers, we’re no strangers to lead generation. Carefully crafting our ideal audiences, messaging, and content are primers for successful lead generation campaigns that attract, engage, and drive conversions. And while planning and execution at the acquisition and nurturing
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Gisel Luna
April 25, 2024
The Evolving B2B Buyer’s Journey: Can Marketers Keep Up?
In the world of B2B marketing, aligning your strategies with your buyer’s preferences for learning about new topics and evaluating new solutions (i.e. the “buyer’s journey”) has always been important. If they start their research with a Google search, your
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Tyler Lessard
April 17, 2024
How to Combine an Email Marketing Strategy with Digital Advertising
The avenues for digital marketing are vast, yet two standouts have consistently proven their worth: email marketing and digital advertising. These methods, when used strategically, offer an opportunity to enhance brand awareness, connect with potential customers, and create sales. What
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Aaron Vaughan
April 10, 2024
Best Practices for Effective Landing Page Optimization
Understanding the role and potential of landing pages, particularly in the context of display advertising, is paramount for B2B marketing decision-makers. In this article, we’ll address the essentials of landing pages, their critical function in converting display ad traffic into
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Aaron Vaughan
April 2, 2024
5 Challenges for B2B Marketers Running Display Ads
The five main issues that B2B marketers deal with include ad blindness and banner fatigue, accurate targeting, ad quality, ad blockers, and the complexities of attribution and ROI assessment. In addition to putting marketers’ tenacity and inventiveness to the test,
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Aaron Vaughan
March 26, 2024
10 Brainstorming Ideas to Inspire Your Content Marketing Team
A truly good idea is a great way to motivate your marketing team to do their best work and to get your audience clicking, sharing, and converting. But finding that good idea, let alone filling the editorial content calendar, can
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Lauren Hansen
March 21, 2024
Using 2nd Party Data to Fuel Just-In-Time Marketing
The right message, to the right buyer, in the right place, at the right time. Just-in-time marketing is a simple yet powerful concept that B2B marketers strive to make a reality across their brand and demand programs. It’s a clear
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Tyler Lessard
February 29, 2024
Stay Top of Mind with Re-Targeting Your Site Visitors
Retargeting and remarketing are vital parts of marketing strategies. Consumers are inundated with ads, making it easy for “ad blindness” to set in and keeping them from connecting with the brands that are trying to speak to them. And even
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Jenn Fulmer
February 7, 2024
How AI Helps Create Better Display Campaigns
Artificial intelligence is seemingly everywhere these days, with 34% of companies already using AI and 42% more exploring its capabilities. And considering tools like ChatGPT have a low barrier to entry and are free to use, it’s not surprising that
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Jenn Fulmer
January 31, 2024
How to Execute an ABM Strategy Using Digital Advertising
Digital advertising has a huge reach, which is why so many marketers use it in their campaigns. The Google Display Network alone reaches 90% of global internet users and 94% of internet users in the United States. Thanks to this
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Jenn Fulmer
January 24, 2024
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