Your Marketing Guide to Reaching IT Security Professionals | TechnologyAdvice
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Your Marketing Guide to Reaching IT Security Professionals

Key Strategies for Security Vendors

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Introduction

The market for cybersecurity tools is massive and will only keep growing.

At one time, fear-based marketing was the tactic of choice in security. “Don’t be the next victim making headlines…”

Today, however, marketing that focuses on education or that discusses security as an enabler of the business are more likely to succeed. “Think of what you could accomplish with the confidence your customer data is secure…”

This Playbook offers practical advice and guidance to help you reach the IT professionals participating in the buying process for cybersecurity tools. Let’s get started.