Three of the Biggest Mistakes to Avoid When Creating White Papers

Market Trends, New Solutions, and Practical Advice

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The evolution of the white paper to its modern form
The biggest mistakes people make when creating white papers
How to write a good white paper that establishes your credibility

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Introduction

White papers are an indispensable asset to any modern business’s inbound marketing strategy. Though they were originally developed to explain government policy, white papers are now commonly used by businesses and non-profit organizations to present original research and to explain complicated concepts to a target audience.