The No-Nonsense Guide to Your First Lead Generation Program | TechnologyAdvice
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The No-Nonsense Guide to Your First Lead Generation Program

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Introduction

Lead generation is a vital part of any marketing team’s ability to build a sustainable customer stream. But building a lead generation machine that attracts customers and nurtures them into leads is often the last campaign many marketers tackle because it feels so complicated. This guide will break it down into manageable steps.

Content of the white paper

Lead generation is any campaign designed to attract new customers. Most marketing teams have multiple lead generation campaigns running at one time to attract a wide variety of customer types. This white paper will cover how to set up those campaigns.