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Is Online Paid Media Still Effective?

A Study about the State of Paid Media from Unbounce and TechnologyAdvice

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Introduction

Online paid media has something of a mixed reputation. Many businesses consider it a key component of their marketing strategy and use it for building brand awareness, increasing site traffic, and creating new opportunities. With the right technology and a large enough audience, these businesses can even tie paid media efforts to specific financial results.

But for every proponent and successful adopter of paid media, there’s a vociferous critic and an avalanche of negative data.

Much of this data, although provocative, is filtered through proprietary systems and informed by the bias of companies that favor owned media. The purpose of this study is to provide insight directly from the targeted (not the targeters) about the effectiveness of paid media, including sponsored search results, display/banner ads, social media ads, and native content ads.

About Unbounce

When Unbounce launched in August 2009, landing pages were little more than a marketing buzzword. Since that time, Unbounce has pushed landing pages into the mainstream by empowering marketers to quickly build, publish, and A/B test without IT bottlenecks.

Today, we continue to help businesses create better marketing experiences by improving what is already the world’s fastest and most customizable landing page builder

About TechnologyAdvice

TechnologyAdvice is dedicated to educating, advising, and connecting buyers and sellers of
business technology. As a trusted resource in a variety of technology verticals, we help buyers
improve their businesses and vendors find their customers. Through unbiased research and
crowd-sourced product reviews, we provide insight that buyers need to find great technology.

By working with us, vendors can improve product awareness and increase the effectiveness
of their marketing. Through our custom demand generation programs, we’re able to place
matched solutions in front of qualified technology buyers.

TechnologyAdvice is based in Nashville, Tenn., and was named to the Inc. 5000 list of America’s Fastest-Growing Private Companies in 2014.