Lead Generation 101

How Modern Marketers Develop New Customers

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Introduction

The simple truth is that every business needs new customers to grow. What’s less clear is exactly how businesses obtain those new customers. In the digital age, marketing is expected to shoulder more of this responsibility.

This makes sense because marketing boasts wider reach and greater influence than ever before. But for marketing to have a meaningful impact on the bottom line, there must be a strategy in place to transform digital window shopping into paying customers.

That process is called lead generation. This ebook will explain how your business can use this strategy to develop processes that draw in new customers, foster their interest in your product or service, and connect them to your sales team when the time is right.