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Job Titles Won't Help You Find Decision Makers. Machine Learning Will.

Market Trends, New Solutions, and Practical Advice

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Introduction

Many companies—including TechnologyAdvice—use business logic to sort through their databases of contact information to spot leads. And while this method certainly works well, it’s far from perfect. Machine learning offers a better way.

In this white paper, you’ll learn the difference between business logic and machine learning, some shortcomings of business logic, and why machine learning works better for identifying the right leads for your targeting.