How to Market to Buying Groups

A Comprehensive Guide to Running Effective Account-Based Marketing Campaigns

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Introduction

Thanks to the recent wave of new marketing technology, marketers now play an important role in account-specific outreach, and ABM is catching on fast.

According to 2015’s “State of Account-Based Marketing Study” by SiriusDecisions, 52 percent of B2B companies already have pilot programs in place, and 90 percent believe ABM is a “must-have.”2 But a lingering skills and knowledge gap is making it difficult for some companies to fully realize ABM and turn their campaigns into measurable results. This e-book will help you build a concrete plan and acquire the necessary tools to succeed.