Demand Generation in 2017

Precise Strategies and Predictive Technology

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Introduction

Few areas of marketing can claim to be as important as demand generation. Where other strategies often struggle to articulate ROI, demand generation is directly tied to lead acquisition and revenue growth.

That’s not to say demand generation isn’t without fault. Improving lead quality while maintaining a decent level of production remains a struggle for most departments, and creating a consistent customer experience is still a nascent concern.

The proliferation of marketing automation has made lead generation and nurturing more attainable and effective, but the strategies and tools discussed in this guide could truly move demand generation — and B2B marketing as a whole — into a new era.