Social CRM Buyer's Guide
Current Industry Trends & Market Leaders
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Social CRM combines the capabilities of social media management with traditional customer relationship management (CRM) software to help brands better engage their customers. The movement started with web-based clipping services in public relations departments, but these small teams using primitive techniques quickly proved an inadequate match for the velocity of modern social communication. Some firms have predicted the overall market will be worth as much as $9 billion by 2018.2
Although vendors and thought leaders have made great strides in defining and standardizing social CRM software, there is still a lot of confusion about available products and features. This guide will help you better understand the capabilities of social CRM, how it can benefit your company, and how to choose the best solution.