Sales Enablement Software Buyer's Guide
Current Trends, Categories, and Buying Advice
In your FREE Sales Enablement guide, you'll learn about...
Organizations are becoming increasingly interested in tools that help salespeople increase operational efficiency and better serve their accounts. Sales alignment with the marketing department is also becoming more important; organizations with well-aligned sales/marketing teams experience an average growth in annual revenues of 32 percent, compared to an average 7 percent decline in revenues at organizations with poorly aligned teams. This increase in alignment has spawned the birth of a new cross-functional discipline called sales enablement.
This guide ill divide the sales enablement software market into five major categories, provide tips for your purchase, and outline a case study featuring Xactly and KnowledgeTree.