Marketing Software Buyer's Guide
Top Solutions, Common Features, and Tips for Making Your Purchase
In your FREE Marketing Software guide, you'll learn about...
It’s no secret that marketing has been fundamentally reshaped by the internet. What was once a profession mostly entranced by creativity now requires an almost scientific approach wherein marketers form a hypothesis, test it on a small scale, and review the resulting data. More than ever marketing now blends the qualitative with the quantitative.
This data-driven approach to marketing was born out of the value businesses could derive from the obscene amounts of data being created online by consumers. Any strategy now needs data to validate its success, and obtaining that data requires new tools calibrated to each medium your organization is using. This guide discusses the categories and best choices for marketing software.