Lead Scoring Software Buyer's Guide
Market Trends, Top Solutions, and Practical Advice
In your FREE Lead Scoring guide, you'll learn about...
But the way businesses conduct online commerce is changing. Productivity is now expected to be more disciplined and more efficient. Sales doesn’t need to talk to every lead; they only need to talk to the right leads. This new focus requires marketers to be more judicious in who they select for sales, which has made lead quality a priority for 74 percent of B2B marketers.
How does one measure lead quality? You use lead scoring to assign a value to each profile in your database based on certain factors like company size or recent behavior on your website. Lead scoring software gives you a qualification system that is scalable and automated.