Lead Management Software Buyer's Guide

Lead management, which can sometimes be referred to as customer acquisition management, contact management, or prospect management, is simply the process of tracking and managing your potential customers. The concept and the process seem quite simple at first, but as companies grow, so does the complexity of managing their sales leads. A single system that can automatically log all contacts, their interaction histories, and track where in the sales process each lead resides is invaluable — and even required — when you’re managing multiple salespeople. Companies that automate lead management usually see increased revenues of ten percent or more within six to nine months.

This guide will help you understand the capabilities of lead management software, how it can benefit your company, a case study of a leading solution, how to compare lead management software, and how to create purchase buy-in amongst members of your executive team.