Financial Services CRM Software Buyer's Guide
Leading Solutions, Buying Trends, and Practical Advice
In your FREE Financial Services CRM guide, you'll learn about...
Unlike traditional business models, financial services doesn’t involve a direct exchange of payment-for-product or payment-for-services. Instead, clients entrust their financial resources into the care of another—electing a particular bank, investment firm, or insurance agency to be the steward of their assets. As a result, financial advisors work according to different priorities than traditional customer advisors. Financial services CRM (customer relationship management) software is designed to address the unique challenges of the financial sector. To help you choose the best solution, this guide will compare common features and benefits, provide tips for creating executive buy-in, and present a case study of a market-leading solution.