Data Quality Software Buyer's Guide
Market Categories, Leading Solutions, Practical Advice
In your FREE Data Quality guide, you'll learn about...
The promise of “Big Data” is to ultimately deliver big revenue, but before that, businesses must overcome the challenge of data quality. Poor data quality (incorrect, incomplete, or otherwise) is estimated to affect 40 percent of B2B leads, and 70 percent of B2B firms think they’re missing relevant information for individual contacts. It should be no surprise, then, that organizations are investing in data quality tools and software.
This guide will help you understand the market by examining three major categories, leading vendors, and a data quality case study.