Beginner's Guide to CRM
Current Industry Trends & Market Leaders
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84 percent of businesses used customer relationship management (CRM) software in 2018, making it one of the most ubiquitous types of business software. Put simply, CRM software helps organizations manage their interactions with their customers. CRM software tracks each interaction a sales representative has with a prospective or current customer, and catalogs the interactions in a database. Businesses can use this data to find patterns among customers, or track their progress through the sales funnel. This knowledge often leads to increased ROI, and more personalized customer and lead interactions.