ABM Software Buyer's Guide
Use Cases, Top Vendors, and Practical Advice
- How marketers are improving sales efficacy with new tools and approaches.
- Three major categories of account-based marketing tools.
- Common features and top vendors in each category.
- Case study, featuring SuccessFactors and Demandbase.
- How marketers are improving sales efficacy with new tools and approaches.
- Three major categories of account-based marketing tools.
- Common features and top vendors in each category.
- Case study, featuring SuccessFactors and Demandbase.
In your FREE Account-Based Marketing guide, you'll learn about...
As a formal process supported by technology, it has only been around for a few years, but 90 percent of marketers already call ABM a “must-have,” according to SiriusDecisions.1 Roughly 52 percent already have ABM pilot programs in place. If you’re planning to make ABM part of your marketing strategy, you won’t get far without the necessary tools and systems.
In this guide, we’ll divide the market into three major categories (predictive analytics, marketing automation, advertising automation), provide tips for your purchase decision, and highlight a case study from a leading vendor.
TechnologyAdvice advises businesses of all sizes, in every industry:
