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About, a research and advisory service aimed at human resources professionals, has an avowed mission “to help every HR professional in the world become smarter and more effective at their job.”

While they do offer some content to normal site visitors, the majority of their research can only be accessed by signing up for a membership, for which the price is based on company size, giving all of your users access for no additional charge. This is a welcome departure from the pricing models of other, comparable primary research firms — many of whom sell individual reports for thousands of dollars. With over 6,000 studies and articles in their database, WorkplaceTrends’ service represents a considerable savings versus their competitors. Of particular interest is the research WorkplaceTrends is conducting on millennial workers — a rising segment of the workforce that is much-maligned and oft misunderstood.  Outside of our own research into this topic (some of which has been cited by WorkplaceTrends’ reports) they are one of the few organizations doing extensive research on Millennials and their place in the workforce. and its founder, Dan Schawbel, has helped organizations like American Express, NBC Universal, Oracle, Monster, and many others keep up with the latest trends and research on human resources management. Call, click, or email to speak with a Technology Advisor on how WorkplaceTrends or human resources software  can help you better engage and understand your employees. 

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