Widen product overview
Widen is a scalable digital asset management solution that simplifies how content gets to market. It enables marketers and website builders to create richer and more distinctive customer experiences. The platform provides a foundation for collaboration, coordination, and control of the full digital content lifecycle.
This cloud-based digital asset management solution supports the content lifecycle from creation to distribution. It offers a centralized library to manage images, documents, audio, and video files in one place. Additionally, it is customizable with unlimited metadata types, categories, and collections. Companies can use metadata to power workflows and set up no-code, rule-based automation to notify users when new content is available. Widen also has AI-powered auto-tagging to apply metadata.
Widen’s capabilities work together to simplify the way brand, marketing, and product content is organized, accessed, and delivered to the market. The software empowers teams–no matter the region or timezone—to find what they need when they need it. It allows organizations to share access to its site and curate selections via portals or individual assets.
Pros of Widen
- Widen offers a depth of design for the enterprise. Administrators get all the permissions, configurations, and security necessary to operate across the enterprise or just within their department.
- The software empowers businesses to keep track of asset versions. Users need to update only once, and the assets are automatically published across all share and embed links, saving time.
Cons of Widen
- According to some users, administration of the content in Widen can be challenging for administrators with less technical experience using metadata.
Breakdown of core features
The software enables businesses to manage digital assets from a single source across the entire content lifecycle. With Widen, users can catalog, control, and distribute rich media assets from a central source of truth. Furthermore, companies can safeguard content and share it generously.
The software’s Assets feature lets users find images, videos, audios, and creative files quickly and convert file formats on the fly. Teams can create assets once, then download, publish, or share them anywhere. Users can publish assets with embed codes and edit the master file. These assets update automatically wherever it lives online.
This feature also protects the brand with version control, asset expiration dates, and image rights.
The Insights feature tracks and measures assets. It also facilitates building site performance dashboards. Companies can improve marketing efficiency with data-driven content analytics and identify their strongest brand assets with this feature.
Widen’s Insights feature reveals who’s using the content, when, where, and how. Teams can use Insights to audit their digital asset management (DAM) system and create standard or custom dashboards to monitor site metrics, search patterns, user engagement, referral sources, and location.
Users can see the most searched terms in their DAM system and use this information to adjust metadata and drive user adoption.
Widen allows users to share curated subsets of assets with control and flexibility through its Portals feature. Businesses can give their teams and partners access to the assets they need while maintaining control over access to their portals.
The Portals feature comes with three security settings: public, access code required, and login required. Users can provide access to portals by sharing a link, embedding them in web pages, or connecting them to Salesforce.
(Last updated on 09/23/2021 by Liz Laurente-Ticong)