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Widen Collective reviews

Widen Collective

Digital asset management solutions for marketing, sales, and e-commerce teams
our rating 4.5 out of 5 Stars

Widen CollectiveProduct Overview

  1. About Widen Collective
  2. Pros of Widen Collective
  3. Cons of Widen Collective
  4. Breakdown of core features

Widen Collective product overview

Widen Collective is a cloud-based digital asset management (DAM) and product information management (PIM) platform that allows teams to manage digital assets, product specs, and marketing copy. It empowers organizations to create impactful, measurable, and consistent brand experiences. As part of the Acquia company, Widen Collective integrates with the Acquia DXP portfolio.

The platform enables businesses to create, review, manage, distribute, and analyze content over their entire lifecycle. Supported by the cloud infrastructure of Amazon Web Services (AWS), it ensures that marketing and product content will reach new heights and scale with the growth of the business.

Pros of Widen Collective

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  • Widen Collective simplifies how content gets to market and takes the guesswork out of the workflow. Teams can create a searchable, shareable library of photos, videos, documents, podcasts, and product information.
  • The platform lets organizations can transform and reuse content. The software facilitates converting images, videos, and audio files to other formats on the fly. Users can set up common conversions for social media, slide decks, and webpages or crop and resize as needed without design tools.

Cons of Widen Collective

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  • Widen Collective’s search function needs improvement, according to users.

Breakdown of core features

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Businesses can manage their digital assets from a single source using Widen Collective. Teams can organize content, regardless of format, in one DAM system.  The platform enables users to see and interact with large previews for logos, documents, videos, work-in-progress files, and 360° spin photography. It also streamlines measuring creative and marketing strategies with content analytics.


Organizations can give teams and partners access to the assets they need without making them users of the DAM system. The software provides access control to portals with three security settings: public, access code required, or login required. Companies can configure portals with an expiration date and offer access to others by sharing links, embedding portals in web pages, or connecting them to Salesforce.

Omnichannel brand management support

Widen Collective allows businesses to turn their strategy into content-driven experiences influencing brand perception. Organizations can sync assets and information across essential tools to let teams communicate with one shared vocabulary – written and visual.


Companies can accelerate workflows by automating manually-intensive tasks with Widen Collective. Teams can utilize metadata to power workflows and set up no-code, rule-based automation to notify users when new content is available. The software’s AI-powered auto-tagging applies metadata and keywords that make files instantly searchable.

(Last updated on 09/21/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses


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  • Assets
  • Portals
  • Automation
  • Enterprise-grade security
  • Permission-based access
  • Faceted search
  • Full previews
  • Bulk uploading and editing
  • Customizable metadata
  • Omnichannel brand management support
  • Auto-tagging
  • Version control
  • Rights management
  • On-the-fly conversions
  • Embed codes and share links
  • Content analytics
  • Proofing and approval
  • Web-to-print templates
  • Asset archive storage
  • Mobile application


  • Adobe Creative Cloud
  • Adobe Workfront
  • Box
  • Dropbox
  • Drupal
  • Google Drive
  • Hootsuite
  • Office 365
  • OneDrive
  • Salesforce
  • SharePoint
  • Slack
  • WordPress
  • Wrike
  • Zapier
  • API integrations

Pricing Model

  • Workgroup DAM
  • Workgroup DAM and PIM
  • Enterprise DAM


  • English