Whatagraph reviews


Reporting software for marketing agencies and in-house marketers
our rating 4.5 out of 5 Stars

WhatagraphProduct Overview

  1. About Whatagraph
  2. Pros of Whatagraph
  3. Cons of Whatagraph
  4. Breakdown of core features

Whatagraph product overview

Whatagraph is a performance monitoring and reporting platform that lets marketing agencies and in-house marketing teams design insightful reports quickly. With direct connections to data sources and plug-and-play reports, it delivers a simple yet reliable solution for marketers in agencies and brands.

The software automatically pulls data from over 40 different sources, so organizations never have to worry about manually creating and sending a report again. Marketers can automate the way they collect, show, and share data with clients and managers. Whatagraph allows users to build eye-pleasing infographics that everyone wants to look at and helps marketing teams make better data-driven decisions.

Pros of Whatagraph

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  • Users can alter Whatgraph reports and dashboards to the smallest details, such as changing the fonts and doc layout. Businesses can also enter their custom domain and develop their personalized template.
  • Whatagraph’s call monitoring feature lets call center managers see actionable insights about the agents’ performance in real time without having to listen to a single call recording. Managers can connect their call center software to the system and watch as it generates the report.

Cons of Whatagraph

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  • The platform sometimes glitches and causes disconnection in data sources.

Breakdown of core features

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Cross-channel reporting

Whatagraph provides a single report for all marketing metrics. Teams can blend data from multiple channels, accounts, or campaigns and present a clear performance overview to the client, SEO, and SEM.

The software enables users to create one client report for all channels, including social media, performance marketing, and email marketing, instead of separate ones for each. It gathers data from numerous sources and consolidates all results.

With this reporting functionality, marketing teams can assess the quality of their work to determine what works and what doesn’t.

Automated report delivery

With Whatagraph, marketers can deliver reports to clients at a selected frequency. Before sending it, the system will present a quick summary, allowing users to review the contents. Clients can access the report at any time without having to ask repeatedly.

Custom branding

The Custom Branding feature empowers users to create customized reports and show clients that they put extra effort into building them. Team members can also change the colors, add logos, and use custom domains.


Whatagraph’s Overview dashboard enables organizations to deal with various clients or channels and lead them to success. Marketers can gather all their clients’ KPIs in one place and compare the performance of each account.

(Last updated on 09/16/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    Marketing / Public Relations
  • Pricing
  • Works Best For
    Any Sized Businesses


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  • Data sources
  • Cross-channel reporting
  • Automation
  • Custom data
  • Custom branding
  • Custom report domain
  • Pre-made templates
  • Overview dashboard
  • Media widgets
  • Linked reports
  • PDF attachment and report history


  • Facebook
  • Facebook Ads
  • Google Ads
  • Google Analytics
  • Campaign Monitor
  • Instagram
  • YouTube
  • LinkedIn
  • LinkedIn Ads
  • Twitter
  • Twitter Ads
  • Salesforce
  • Google Sheets
  • Mailchimp
  • ActiveCampaign
  • Klaviyo
  • Shopify
  • BigCommerce
  • Simplifi
  • HubSpot
  • API integrations

Pricing Model

  • Professional
  • Premium
  • Custom


  • English