Vonage Communications APIProduct Overview
- About Vonage Communications API
- Pros of Vonage Communications API
- Cons of Vonage Communications API
- Breakdown of core features
Vonage Communications API product overview
Vonage Communications API, formerly Nexmo, is a cloud communications platform that enables growing startups and agile enterprises to enhance their customer experience. It makes communications more flexible, intelligent, and personal to empower enterprises to realize new business outcomes at scale. It provides unified communications, contact centers, and programmable communications APIs.
Vonage combines advanced technologies to attract, delight, and foster loyalty in customers. Furthermore, it connects and protects clients with programmable messaging, voice, and video. Businesses can gather teams with the platform’s Video API for live interactive video calls, virtual tech support, telehealth appointments, and remote learning.
Additionally, organizations can mitigate fraud with Vonage’s Verify API to build convenient two-factor authentication. They can also get social with real-time messaging on various social apps, like Facebook Messenger, WhatsApp, and Viber. Vonage Communications API delivers real-time intelligence on any international phone number.
Pros of Vonage Communications API
- Vonage provides partnerships for consulting expertise, integration services, platform uptime, and enterprise-grade support — all in a single package.
- The platform has a comprehensive set of tools and resources that allow developers to build and iterate quickly.
Cons of Vonage Communications API
- According to some users, Vonage Communications API has a steep learning curve.
Breakdown of core features
The Vonage Video API, previously called TokBox OpenTok, simplifies building a custom video experience within any mobile, web, or desktop application. It utilizes the WebRTC industry standard that is available on numerous devices. Businesses can build live video apps with many participants, even without video expertise. With WebRTC standards, video sessions are accessible over the Internet across web browsers, mobile devices, and desktops, including simple web links with no downloads or plugins.
Organizations can lead the conversation and give a better customer experience with the Vonage programmable Voice API. Companies can personalize the WebRTC and PSTN calling experience with user context and data.
Moreover, Vonage turns phone calls into a marketing machine. Users can record and capture important data to measure and enhance lead marketing efforts. They can also track insights and metadata such as the caller, dialed number, and call length. The platform increases leads and improves lead quality by allowing marketing teams to advertise virtual phone numbers.
The Vonage SMS API extends the company’s reach with features that create customer journeys. The platform supports secure text messaging, letting users seamlessly and safely book appointments, and confirm deliveries. It also enables communication without compromising privacy. With Vonage, organizations can ensure that conversations and transactions between parties stay on their platform.
(Last updated on 02/02/2022 by Liz Laurente-Ticong)