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Product Quick Facts

Works Best For
Enterprise Businesses, Mid Sized Businesses

About IBM Unica NetInsight

International Business Machines Corporation (IBM) is a consulting and technology corporation headquartered in Armonk, New York. IBM manufactures and sells computers and software. It also offers consulting and hosting services. It was originally founded in 1911 as the Computing Tabulating Recording Company. It is one of America’s largest technology firms.

IBM Unica NetInsight allows analysts and marketers to quickly gain insight with this state-of-the-art web analytics. This application uses an extract, transform and load method to populate a database which can then be browsed with an interface. By utilizing this process, it can read log files in any format including web, proxy, FTP and streaming media servers.

For security-minded companies who prefer to run web analytics software behind their own firewalls, IBM Unica NetInsight is the best choice. It will not only meet today’s analysis needs, but tomorrow’s as well. Designed from the ground up, it is not just for expert analytics but for use by every marketer. It features flexible reporting with granular data without the need to buy additional modules. It can analyze everything from the big picture to minute details. NetInsight web analytics provides the basis for integration with data mining, business intelligence and CRM with open data design. Visitor data is stored with a full web analytics data schema. Companies will obtain more comprehensive customer insight when utilizing IBM Unica NetInsight.

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