Product Quick Facts
Terminus is an account-based marketing software that targets users through a databases of more than 200 million B2B professionals with proprietary and cookie data. Terminus identifies the exact individuals that represent a specific brand or business, and reaches out to them on their work or personal devices, via web, mobile and social channels, for persona-based campaigns, sending the right messages to the right people.
While marketing automation and CRM tools focus on leads and contacts, Terminus allows marketers to focus on accounts, providing insight into engagement, funnel progression, and media spending. Users can set target account list criteria in Salesforce CRM to allow accounts to automatically move from one campaign to the next. ABM campaigns can be executed for demand generation, sales acceleration, and customer marketing. Campaigns can target different personas, buying stages, individual accounts, and other audience segments, using various ABM tactics.
Terminus offers insight into marketing’s influence on generating new opportunities, progressing accounts down the funnel, and winning revenue. Track key ABM metrics at the campaign, tactic, or individual account level. Terminus generates a weekly report on account engagement, progression, and more. Anonymous visitors become named accounts, allowing marketers to see how ABM efforts are driving website engagement. A one-click Salesforce integration allows marketers to build Terminus campaigns based on criteria from their CRM, automatically orchestrating the advertising experience for each account.
Terminus Cloud for ABM offers users the opportunity to design, implement, and scale an account-based marketing solution. There are more than 35 ABM technology providers that integrate with Salesforce to build a customized stack for each business.
Not sure if Terminus is right for you? Use our Product Selection Tool to compare other account-based marketing solutions. Have questions? Call one of our unbiased Technology Advisors for a free consultation.
(Last updated on 04/07/2017 by Jonathan Darcy)